As an executive in the entertainment industry, you know that content decisions are crucial to the success of your platform or network. Fortunately, valuable insights can be gleaned from demand data, and the example of "Cidade Alerta" provides an excellent opportunity to explore its benefits.
Demand data can help you make more informed decisions when it comes to content valuation. For instance, using Parrot Analytics content valuation system, you can determine the economic value of "Cidade Alerta" in any region, as well as its marginal revenue contribution to your platform or network. By doing so, you can assess whether the show is worth acquiring or producing and how much you should be spending on it.
Additionally, demand data can help with acquisition and distribution decisions. By examining the top 10 global markets where "Cidade Alerta" is most in-demand over the last 30 days, you can gain insights into where the show will perform well and where you should focus your distribution efforts. For instance, Brazil, the show's country of origin, had an outstanding audience demand of 14.2x. Portugal also had outstanding demand for the show, making it an ideal target for distribution deals.
Demand data can help with programming decisions by telling you what audience segments are most interested in the show. For example, "Cidade Alerta" is a Brazilian journalistic program that helps solve several enigmatic cases of deaths and disappearances. Its high demand in the news genre in the United Kingdom suggests that there's a large audience interested in news content that encompasses such issues. You can use this insight to plan your programming schedule, slotting "Cidade Alerta" in a programming window to cater to this particular audience.
Furthermore, demand data can help with subscriber acquisition and retention. By analyzing the behavior of fans of "Cidade Alerta," you can determine which other shows they like and use this data to make recommendations to similar audience segments. This can attract new subscribers to your platform, as well as keep existing ones happy.
Demand data also informs a show's future potential through its dimensions such as momentum, longevity, travelability, and reach. For instance, "Cidade Alerta" showed outstanding momentum, meaning the pace of its growth over time is remarkable. On the other hand, in terms of travelability, it had a poor showing, indicating that it did not resonate with demand in countries outside its home market. These insights can help to inform decisions regarding investing in future seasons or spin-off series.
Finally, demand data can provide insights into the effectiveness of marketing campaigns leading up to a show's premiere, informing strategic marketing decisions by using demand-powered affinity analysis, and the competitive benchmarking of the show with other titles available on the market, thereby increasing the chances of success.
In conclusion, utilizing demand data can provide valuable insights into the performance and potential of TV series, such as "Cidade Alerta." These insights can be used to inform content, acquisition, distribution, programming, and marketing decisions, ultimately resulting in more effective strategies and higher success rates for entertainment industry executives.
