As an entertainment executive, demand data can be a powerful tool to make informed decisions when it comes to your content decisions, acquisition strategies, distribution plans, and programming choices. An example of how valuable demand data can be is highlighted by the recent analysis of "City On A Hill" for the month of January 2024 in the United Kingdom.
Through analyzing demand trends, executives can better understand the value of a TV series on their platform. In this case, "City On A Hill" had a good level of demand, with 3.3 times the audience demand of the average show in the United Kingdom over the past 30 days. This indicates that it is a popular show, with demand higher than 95.1% of all drama titles in the United Kingdom. Additionally, demand for the show has been increasing recently, with demand of 3.0 times the average over the past 90 days.
Demand data can also help with assessing content valuation. Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. By using demand data, executives can determine how much to spend on content and how to calculate the ROI that a specific title will bring to a platform.
Furthermore, analyzing demand data can help executives make better decisions concerning subscriber retention and acquisition. By examining the audience demand trends for this show, executives can learn which titles they should acquire or produce, and which platforms to target for distribution. They can also identify the most popular genres in their local markets and optimize their marketing campaigns ahead of premieres.
Finally, reflecting on the top 10 global markets where "City On A Hill" is most in-demand over the last 30 days, executives can deduce that it is outperforming the demand for the average TV show in each of these markets. The United States is "City On A Hill"'s number one market globally, where it achieved good audience demand of 4.9x. By discovering that this show has international appeal and is enjoying a surge in popularity in recent months, executives can make more informed decisions about its travelability, franchisability, and reach.
