If you're an entertainment executive looking to make informed content or acquisition decisions, the demand data for "Cuckoo" in the United Kingdom during December 2023 provides useful insights.
Content Valuation:
Using demand data, you can assess a TV series' ability to drive subscriptions and mitigate churn. By examining the month-long demand data for "Cuckoo," we can see that it has 2.1 times the audience demand of the average show in the United Kingdom. The demand level suggests that "Cuckoo" is currently a valuable show that could serve as an acquisition-driving or churn-reducing title for an OTT platform. Furthermore, its recent increase in demand implies that it may be experiencing a resurgence, adding to its overall value.
Programming Decisions:
The demand data for "Cuckoo" reveals important information for programming decisions as well. For instance, we can analyze how the show's rankings and genre placement changed in December. Although the show dropped 367 spots in the overall rankings, it remains in the 92.5th percentile for the drama genre with higher demand than 92.5% of all drama titles in the United Kingdom. This information can guide executives when considering whether to place "Cuckoo" in their drama line-up or as part of a more diverse programming schedule.
Distribution Decisions:
Part of the value of demand data is its ability to inform distribution decisions. As evidenced by the fact that "Cuckoo" outperformed the demand for the average TV show in each of the top 10 global markets it is most in-demand in, the show has potential in countries outside of the United Kingdom. The show's independent measurement of its global performance across six dimensions, such as longevity and momentum, provides visibility into how it is performing internationally, which can help in making distribution decisions.
Acquisition Decisions:
Acquiring a show like "Cuckoo" hinges on factors like global travelability, franchisability, and reach, which can be informed by demand data. In terms of travelability, "Cuckoo" has poor international demand relative to its home market, and its franchisability is likewise poor. However, the show's reach is competently okay. This information can help executives decide whether "Cuckoo" would be a worthwhile investment for their platform or network.
Overall, demand data can provide executives with a wealth of knowledge that can be applied across the entire content lifecycle. Using data from "Cuckoo," executives can make more informed strategic decisions that can ultimately benefit their organization and audiences.
