As an OTT or SVOD platform executive, you may use demand data to inform your content acquisition and budgeting decisions. In this analysis of "Death In Paradise," we can observe the show's high demand across markets. Demand data can be used to estimate content valuation, as it provides information on how much a series is worth in a particular market or globally.
The outstanding audience demand for "Death In Paradise" in the United Kingdom is evident, with the show receiving 12.1 times the audience demand of the average show in the country over the last 30 days. It is important to note that only 2.7% of all TV shows have this level of demand. Since demand for this show has been increasing in the recent past compared to its demand of 10.2 times the average over the last 90 days, it is an indication that this show's popularity is growing.
As an entertainment talent agency executive, you may take into account the top ten global markets where "Death In Paradise" is most in-demand over the last 30 days, as it can inform negotiations for talent acquisitions or deals. The top market for the show is the United Kingdom, where it received outstanding audience demand of 9.2 times the average. The second highest performing market is Australia, with the show outperforming average TV show demand there.
As a TV production company executive, you may use demand data to inform your decisions concerning supply and demand. By examining the performance of "Death In Paradise" on a 1 year rolling basis compared to the last 30 days, you can observe interesting insights, such as the show's popularity increasing.
As a studio or content distributor executive, you may use audience demand data to optimize the release strategy and pricing for a show. The spike in "Death In Paradise" demand in the late December 2023 for the United Kingdom can inform the release strategy or pricing for the show in the future.
Lastly, as a linear network or pay-TV network executive, an upcoming production or TV series can be optimized for success by identifying elements of existing content that fans like the most. Demand data powers scalable concept testing, allowing you to make more informed programming decisions.
Overall, demand data provided by Parrot Analytics can be used by various entertainment industry executives to enhance and inform their content decisions. By providing information on specific market demands and international trends, demand data reveals the dollar value contribution of any title to any platform in any region, enabling entertainment executives to value content and make more informed acquisition, distribution, or programming decisions.
