As an entertainment executive, understanding demand data can help your platform to make more informed content, acquisition, distribution, and programming decisions. The case of "Des" in the UK is an example of how to use Parrot Analytics data to inform your decisions.
To start with, demand data can inform content valuation. By using Parrot Analytics' content valuation system, you can determine the dollar value of a title for your platform, and how much contribution it makes to your platform's engagement. When analyzing "Des" in the UK, we can see that it has good audience demand, ranked at 2.3 times the title average, considering the last 30 days. The cumulative demand of the show has been decreasing lately, which shows it may not bring as much value to your platform in the long term. At the same time, knowing that "Des" is outperforming 97.5% of all true-crime shows in the United Kingdom, it would be valuable in a strong true-crime portfolio.
Using the demand data for "Des," you can also fine-tune distribution decisions. For "Des," knowing its top global and domestic markets can help with informed decisions on how to prioritize which regions to distribute the show, such as making the show a top priority in the UK market, as it has the highest demand for the show.
Additionally, understanding which shows "Des" fans like can inform programming decisions. Based on Parrot Analytics' data, shows like "Star Trek: Picard," "American Horror Story," and "The Handmaid's Tale" are well-liked by "Des" audiences. Incorporating these shows into your streaming library could lead to increased engagement from "Des" viewers who already watch them.
By examining momentum, you can gauge how well marketing campaigns are performing. Analyzing "Des," we saw that audience demand for the show has decreased by 56.1% during October 2023, but the momentum of the show's growth is still good. This means that while the show's demand may have decreased, it's still growing at a reasonable rate, suggesting that the show remains an asset for your platform.
Finally, by examining the performance of the show on a year-to-year basis versus the last 30 days, you can get an informed perspective on the show's trajectory. For "Des," demand has decreased by 55.1% in the last 30 days, indicating a potential decline in popularity. However, if demand spikes in mid-October 2023 for the UK, as Parrot Analytics reports, demand could increase in the following months.
All these insights from demand data underpin why entertainment executives can benefit from understanding demand for titles. Whether assessing the value of a TV series for acquisition purposes or making programming decisions, demand data offers valuable insights that can help entertainment professionals optimize their strategies.
