The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, you need to make well-informed content decisions, program choices, and distribution and acquisition decisions. Demand data, such as the information provided about "Des," can offer critical insights for strategic decision-making.
Content valuation is an essential part of many of these decisions, and demand data is critical to this process. In the case of "Des," demand data reveals its value to platforms in the United Kingdom and stands at 2.7 times the audience demand of an average show. You can use this data to support decisions about how much to spend on content, the value of a content library to a platform over time, cannibalization of audiences if a title is available on multiple services, assessing the ROI of a particular title, and estimating the exclusivity value.
Demand data also enables you to value content globally, answering questions about what is most popular in a particular market or around the world. In the case of "Des," it is the number one show in the UK and has a fair amount of demand in other countries like Mexico, Russia, and Spain.
The audience demand also provides information useful for content discovery, including assessing supply and demand. You can use this information to identify genres and content types with potential for acquisition or development, or to target platforms that would be an excellent fit for your particular content.
Demand data is also useful for managing subscribers. You can use it to make decisions about which titles to acquire to keep your current audience happy and which to buy to grow that audience. The data can also guide choices about marketing campaigns for pre-release or post-premiere.
Finally, analyzing the demand data for "Des" also highlights its performance across six dimensions evaluated by the Parrot Pulse: global performance across all platforms, travelability, longevity, momentum, franchisability, and reach. You can use insights from this measure to guide decisions about continuing the show or developing other content with similar potential.
To conclude, demand data, such as that provided for "Des," can help executives in the entertainment industry make more informed content, program, distribution, and acquisition decisions. By examining metrics related to content valuation, assessing supply and demand, and evaluating subscriber management strategies, this data ultimately supports executives' and platforms' business goals.
This is Des's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Des travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Des is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Des, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Des in the United Kingdom. We provide our partners with essential TV workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.