United Kingdom

Using Demand Data for Informed Content, Acquisition, Distribution, and Programming Decisions: A Case Study of Detroiters

Parrot Analytics logo
What is Demand? Why Demand? Industry Products Insights
back to Detroiters
Parrot Analytics Insights - October 2023

As an entertainment executive, the data on "Detroiters" is quite enlightening. By looking at the audience demand data, we can gain insights that will inform our content decisions. For example, we can use the high percentage of demand (2.0 times the audience demand of the average show in the United Kingdom over the last 30 days) to inform our content valuation decisions. We can weigh the value of "Detroiters" in terms of its contribution to platform revenue and its ability to drive engagement across its entire catalog. We can also use the data to determine how much to spend on content acquisition, production, and marketing to ensure that we are investing resources in content that resonates with our target audience.

Additionally, we can use the data to inform our decision-making process for the distribution of the show in other markets. By examining the top 10 global markets where "Detroiters" is most in-demand over the last 30 days, we can identify new opportunity markets for content distribution, consider how funds should be allocated to maximize future content investments, and determine which platforms we should partner with for the best distribution outcome.

Furthermore, the data on "Detroiters" can help us understand our subscriber behavior. We can determine which titles should be acquired or produced to retain our current audience and which titles could potentially acquire new subscribers as well. When considering the content acquisition decision, the data can help us identify which genres are resonating most with our current audience and those that we should focus on to attract new subscribers to our platform.

The level of demand in different regions can also help us determine optimal strategies for release and pricing in those regions. We can use the data to plan pre-release marketing campaigns that are optimized for success. We can also leverage the data to uncover under-monetized titles. We can explore other regions where the demand for the show is relatively high and strategize to increase the demand, showing that demand for the series is growing.

Finally, we can use the data on "Detroiters" to inform our choices on the talent, brand partnership, and TV shows that will best expand our audience. We can use the demand data to quantify taste clusters and identify the talent who would suit the audience better. On the other hand, we can use the data to inform competitive benchmarking by comparing our content against other titles available on the market.

More news about Detroiters: