As an executive working in the entertainment industry, understanding consumer demand is key to making informed content, acquisition, distribution, and programming decisions. Using Parrot Analytics' demand data, you can gain insights into the popularity of shows and determine how to allocate resources. Let's take a look at "Dinopaws" for the month of October 2023 in the United Kingdom as an example.
One aspect of demand data is content valuation. You can use Parrot Analytics' demand data to get a clear understanding of the value of specific titles. "Dinopaws" has a demand that is 3.7 times the average show in the United Kingdom over the last 30 days, indicating that it is a valuable asset for any streaming platform or network. Furthermore, since the demand has increased from 3.2 times the average over the last 90 days, it suggests that the show is growing in popularity.
Demand data also helps with decision-making related to show acquisition and content distribution. By analyzing "Dinopaws," you can see that it outperforms the demand of the average TV show (1x) in each of the top 10 global markets where it is most in-demand over the last 30 days. This includes the United Kingdom, where it has achieved good audience demand. Second is the United States where demand is good. This data suggests that it would be a wise investment to acquire the rights to distribute "Dinopaws" in those markets.
Another use for demand data is to inform your programming decisions. With the information that 94.8% of all animation titles in the United Kingdom have lower demand than "Dinopaws," you can assess which genre is resonating most with your current audience and determine which areas should be focused on to attract new subscribers to an SVOD service. Moreover, by comparing the demands of "Dinopaws" on a 1-year rolling basis versus the last 30 days, we can observe an increase in the show's popularity, providing insight into which programming should be prioritized in the lineup.
Demand data is also helpful when it comes to retaining and acquiring subscribers. For example, "Dinopaws" has experienced a decrease in audience demand in the United Kingdom by 36.1% in October 2023. This information could be useful in identifying why there has been a decrease and taking steps to mitigate that trend, such as adding complementary content that appeals to the same audience. Alternatively, if you're looking to acquire new subscribers, using demand data can help you determine which titles have a dedicated but small fandom versus those that appeal to a wide group of people and can help attract new customers to your platform.
Finally, demand data gives insight into the creative and marketing aspects of content. For example, the Parrot Pulse provides an independent measure of "Dinopaws" global performance across six dimensions. Its travelability is poor, meaning it has low international demand relative to its home market. Meanwhile, its longevity and momentum are okay, indicating how well audience demand is maintained over time and the pace of growth, respectively. Its franchisability (spin-off potential) and reach (number of people expressing demand for the show) are poor, indicating that its spin-off or franchising potential is not high, and the number of people expressing demand is small. Using this information allows you to tailor your promotional strategy in such a way that it resonates with viewers.
In summary, demand data provides executives with insights into consumer interests, trends, and behavior that can inform content, acquisition, distribution, and programming decisions. Parrot Analytics is a company that can help executives understand their audience's demand for different genres and specific titles. You can utilize demand data to optimize a portfolio, gain insight into what drives value, and develop a content strategy that caters to your viewer's interests.
