Entertainment executives using demand data can make informed content acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system, powered by global demand data, allows executives to determine a title's dollar value contribution to any platform in any region. By examining the case of "Dinopaws" in the United Kingdom for the month of December 2023, we can highlight how demand data can help executives make data-driven decisions regarding content.
One crucial question executives may have is how much a TV series like "Dinopaws" is worth. Using Parrot Analytics content valuation system, executives can determine the show's dollar value contribution to any platform in any region. The analysis revealed that "Dinopaws" had 3.7 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating good demand. Furthermore, "Dinopaws" achieved the peak rank of #691 in the United Kingdom and moved up in rank by 228 spots during December. These data points suggest that "Dinopaws" could be a valuable title for any platform targeting family audiences in the UK.
Another area where demand data is useful is in content acquisition and distribution decisions. By examining the top 10 global markets where "Dinopaws" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets, including the United Kingdom and the United States. Executives can leverage this data to determine how best to allocate funds and tailor marketing campaigns to individual countries.
Demand data can also help executives decide which shows to buy for their platform. For instance, executives might use the data on "Dinopaws" to acquire heart-warming family shows that resonate with audiences during holiday seasons. Additionally, demand data can be used to assess a TV series' ability to drive subscriptions and mitigate churn, thereby ensuring a platform's longevity and market relevance.
Lastly, data on demand can help executives with decisions on programming strategy. Given that "Dinopaws" ranks at the 95.6th percentile in the family genre in December, executives can leverage this data to create programming blocks around the family genre. They can also determine optimal release strategies and pricing, as well as calculate the ROI a specific title could bring to any given platform.
In summary, by examining the case of "Dinopaws" in the United Kingdom, we can highlight how demand data can help entertainment executives make informed decisions regarding content acquisition, distribution, and programming. By using Parrot Analytics' content valuation system and other demand metrics, executives can better understand the audience's requirements, develop data-driven content strategies, and efficiently mitigate subscription churn.
