For entertainment executives, demand data is an essential tool in making informed content and acquisition decisions, as well as programming and distribution decisions. Using Parrot Analytics' content valuation system, powered by global content demand and supply, executives can accurately determine how much a title is worth to a platform in any region. Let's look at "Doctor Who" as an example of how demand data can be used to inform decision-making:
- Content valuation uses demand data to assess how much is my series worth. For "Doctor Who" in the United Kingdom, the show has 51.1 times the audience demand of the average show over the last 30 days, making its value exceptionally high. This data is useful for executives looking for areas where they can maximize their return on investment.
- Demand data informs decisions concerning supply and demand by identifying the type(s) of content that exhibit the opportunity to produce or acquire. By examining the top 10 global markets where "Doctor Who" is most in-demand over the last 30 days, we see that the UK is the show's top global market. This information gives executives a clear indication of where to allocate their content investment.
- Informed acquisition decisions are aided by demand data. Decision-makers can use the data to prioritize which titles to acquire or produce, based on audience demand. Executives can also use data on what other shows are popular among fans of "Doctor Who" (such as "Loki" and "Star Trek: Picard") to make strategic acquisitions.
- Programming decisions can also be informed by demand data. Understanding the popularity of shows like "Doctor Who" can aid executives in scheduling programming, targeting different demographics, and even developing original content.
- Finally, distribution decisions can be aided by demand data. If "Doctor Who" is performing particularly well in international markets (as we see with its outstanding Travelability score), executives can consider acquiring or producing content that caters to these markets, such as dubbed or subtitled versions.
Overall, demand data provides invaluable insights for entertainment executives in making strategic content, acquisition, programming, and distribution decisions. Using data on shows like "Doctor Who" can help decision-makers understand audience demand, make informed decisions on investment, and maximize the return on investment on their content.
