As an entertainment executive, it is crucial to leverage demand data to make informed content, acquisition, distribution and programming decisions. One of the major advantages of using demand data is its ability to inform content valuation. For instance, based on the 14.6 times higher demand figure, it is clear that "Fellow Travelers" is in high demand compared to the average show in the United Kingdom. This data can be beneficial when determining the worth and potential ROI of the TV series.
Additionally, demand data can help executives to identify and target potential audiences and grow audience numbers. For example, "Fellow Travelers" ranks in the 99.7th percentile in the romance genre. As such, genre-specific demand trends can be useful when deciding to acquire or produce a specific genre or sub-genre.
Moreover, this data can be used to inform distribution decisions. By using demand data, executives can map out local and global whitespace, and determine the best distribution platform for a given TV series. "Fellow Travelers" has achieved outstanding audience demand in several countries, including the United States, Brazil, China, UK, France, Canada, Spain, Netherlands and the Philippines. Based on this information, an executive can determine which markets to prioritize and which platforms to target.
Demand data can also assist executives in making programming decisions for a given show. By monitoring performance metrics, executives can assess if marketing campaigns have been effective and if they need to adjust their approach. For instance, it is clear from the data that despite its decreasing demand in January, "Fellow Travelers" had a demand spike in the last week of the month. Thus, a discerning executive can take note of the event and adjust the marketing strategy accordingly to capitalize on it and reach a wider audience.
Demand data can also provide valuable insights concerning forthcoming productions. By measuring demand for elements that fans like the most from existing content, executives can utilize this information to optimize future productions for success.
To conclude, harnessing the power of demand data can provide valuable insights into how a specific TV series is performing and help entertainment executives make informed decisions concerning content acquisition, distribution, content evaluation, programming, and future production. By utilizing these insights, executives will be able to make strategic choices that optimize the potential of a TV shows in terms of audience engagement and revenue generation.
