As an entertainment executive, understanding the demand for a TV show can be instrumental in making informed content, acquisition, distribution, and programming decisions. Utilizing Parrot Analytics' data on "Fellow Travelers" airing in the United Kingdom in February 2024, we can see how demand data can inform these decisions.
Firstly, using demand data on "Fellow Travelers" in the United Kingdom, we can see that it has 10.4 times the audience demand of the average show in the country over the last 30 days and has higher demand than 99.6% of all romance titles in the region. This is beneficial in determining the content's valuation, whether it's an individual series or an entire library as it allows us to start unbundling its value on any streaming service. As a TV executive, one can also utilize demand data to determine how much to spend on content; for example, Parrot Analytics' content valuation system can reveal the dollar value contribution of any title, to any platform, in any region.
Secondly, the show's global performance across six dimensions, measured by Parrot Pulse, can provide insights into its longevity, momentum, franchisability, reach, travelability, and audience demand across all platforms. For "Fellow Travelers," we can see that its longevity, momentum, and reach are exceptional, while its franchisability is good. This information can help a TV executive to understand how to market and distribute the show to a wider audience.
Thirdly, comparing the performance of "Fellow Travelers" on a 1-year rolling basis vs the last 30 days can provide additional insights into its popularity. While its average demand on a rolling year basis was 9.0 times the average title, compared to 10.4 times that on the last 30 days, this shows that the show has increased popularity.
Fourthly, examining the top 10 global markets where "Fellow Travelers" is most in-demand over the last 30 days, we can identify how well the show is performing in various countries. By understanding the local whitespaces, we can determine which titles to acquire or produce. Also, by analyzing fan affinity for other shows, we can optimize our marketing campaigns for upcoming shows.
In conclusion, as an entertainment executive, utilizing Parrot Analytics' demand data can provide valuable insights into the global performance of TV shows. With this data, TV executives can make better-informed decisions regarding content, acquisition, distribution, and programming. By leveraging the insights provided by demand data, TV executives can give their audiences what they want to keep them engaged and loyal to their TV network.
