As a TV executive, understanding audience demand is key to making informed decisions. Analyzing demand data from Parrot Analytics for "Glee" in the United Kingdom during October 2023 can be informative for various strategic decision-making processes.
Content Valuation: Parrot Analytics' demand-based content valuation system can reveal the dollar value of any title, to any platform, in any region. Such data can answer questions about the value of a content library to a platform over time or estimate the value of exclusivity. In the case of "Glee," its demand has been increasing recently, and it achieved 3.9 times the demand of the average show in the UK during the past 30 days. Furthermore, its travelability is okay, and the show ranks at the 97.9th percentile in the romance genre, indicating higher demand than 97.9% of all romance titles in the UK.
Programming Decisions: Understanding audience demand for a particular show can be imperative when making programming decisions. In the case of "Glee," its demand has increased by 26.8% in the UK during October 2023, with demand spiking later that month. Furthermore, comparing its performance on a rolling year basis to the past 30 days, reveals an increased popularity, with a 15.6% increase in peak demand and an increase in average demand from 3.2 to 3.9 times the title average.
Distribution Decisions: Knowing which markets have high demand for a particular show, as well as how much global appeal it has, is crucial in making informed distribution decisions. For "Glee," the top 10 global markets where it's most in-demand over the past 30 days are ranked in order of demand. This information allows for distinguishing between opportunities for content acquisition or production, discerning the most popular genres in the local or global market, and selecting which platforms to target for content distribution.
Acquisition Decisions: Analyzing demand data can provide insight into a show's ability to drive subscriptions or mitigate churn, and therefore assist in making acquisition decisions. Looking at shows that "Glee" fans also like can help narrow down potential acquisitions or purchases, such as "Law & Order: Special Victims Unit" or "The Blacklist." Additionally, knowledge of a show's momentum and reach can help inform decisions about its potential to attract new subscribers to a platform.
In conclusion, analyzing audience demand data from Parrot Analytics can provide valuable insights for TV executives in making informed content, acquisition, distribution, and programming decisions. Using the example of "Glee" in the UK during October 2023, executives can get a sense of how demand relates to content valuation, performance, and potential, as well as make informed tactical decisions informed by data.
