The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, demand data can inform various strategic decisions that impact the success of a TV series. Using Parrot Analytics' demand data for "Glee" in the United Kingdom during March 2024, we can examine how demand can offer insights into content valuation, programming decisions, and distribution decisions.
Firstly, demand can offer insights into content valuation. By determining how much a series is worth, TV executives can make informed decisions about how much to spend on content. The Parrot Analytics' demand data for "Glee" reveals that it has good audience demand, with 5.7 times the audience demand of the average show in the United Kingdom over the last 30 days. Additionally, it has higher demand than 97.4% of all music titles in the United Kingdom. These metrics can be used in content valuation to determine the dollar value contribution of "Glee" to any platform in any region. It also indicates that "Glee" is a valuable asset for a streaming platform and has the potential for success in other markets.
Secondly, demand can inform programming decisions. By analyzing demand data for "Glee" in comparison to other shows that fans of "Glee" also like, TV executives can gain insight into what genres are resonating most with the show's current audience and what genres should be focused on to attract new subscribers to their SVOD service. The demand data also shows that "Glee" has outstanding longevity, meaning that audience demand for the show has been maintained over time. TV executives can use this information to assess the value of the series and determine whether or not it should continue to be produced.
Thirdly, demand can also inform distribution decisions. TV executives can examine how well "Glee" is performing in different markets to determine whether it is worth distributing the show internationally. By examining the top 10 global markets where "Glee" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets, indicating that it has the potential for success in other regions. Demand data can also reveal the show's travelability, which measures a show's international demand relative to its home market, indicating the potential for global expansion.
Overall, Parrot Analytics' demand data for "Glee" offers valuable insights into content valuation, programming decisions, and distribution decisions that can help TV executives make more informed decisions about the show's future. By using demand data, TV executives can assess the show's current value, audience preferences, and global performance and use this information to optimize the series for success.
Glee's travelability to the United Kingdom in the last 30 days is 40%, which means that the audience demand for Glee is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Glee travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Glee is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Glee, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Musical Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Glee in the United Kingdom. We provide our partners with deep OTT capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.