As an executive in the entertainment industry, it is crucial to make informed decisions about content, acquisition, distribution, and programming. Demand data is a powerful tool that provides valuable insight into audience preferences and behavior. Let us examine how demand data for "Hard Knocks" can be used to make strategic business decisions.
Content valuators can use demand data to help determine the value of a particular show. For instance, in the United Kingdom, the demand for "Hard Knocks" is 3.3 times the average show, indicating good audience demand. Knowing the exact value of a particular show can help executives determine how much to spend on the content.
To understand how a particular show fits in the global market, the executives can use demand to help value IP globally and identify which content is most popular. "Hard Knocks" is doing well in several regions, with Germany, France, and Canada having good average demand.
The executives can also use demand data to make informed programming decisions. In the United Kingdom, demand for "Hard Knocks" has been increasing over the last 30 days, although it declined by 53.2% in December. Examining the reasons for these changes can help executives make programming decisions based on audience demand.
Further, executives can use demand data for the pre-release marketing of a show, optimize its marketing campaign, and ensure that it reaches the right audience on their platform.
When acquiring a new show, executives can use demand data to calculate the show's ROI for their platform. The data can also help assess a TV series' ability to drive subscriptions and mitigate churn. For "Hard Knocks," it is doing well, as it is generating higher demand than 97.3% of all documentary titles in the UK.
Finally, travelability data reveals that "Hard Knocks" has lower international demand than its home market in the United States, indicating that the show may have limited potential in some markets.
In conclusion, demand data is an essential tool for executives to make more informed decisions about content acquisition, distribution, programming, and content valuation. The data provides valuable insights into audience preferences and behavior and helps determine the value of a particular show. Using the example of "Hard Knocks," executives can leverage demand insights and make informed programming and acquisition decisions.
