The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding your audience's demand for content is essential in making informed decisions regarding your content strategy. Parrot Analytics provides the tools to gather real-time data on audience demand, which can be critical in gauging the popularity of content, identifying target markets, and evaluating performance over time.
Using the case of "Hard Knocks" in the United Kingdom (UK), we can demonstrate how executives can use demand data to improve their decision-making. Firstly, demand data can help content valuation by revealing the dollar value contribution of any title, to any platform, in any region. "Hard Knocks" has 4.5 times the audience demand of the average show in the UK in the last 30 days, which is 8.6% of all TV shows. This information can be used to estimate the baseline value of the title and its ability to drive subscriptions and mitigate churn.
Demand data can also inform content acquisition decisions. Television executives can use demand data to assess the value of exclusivity and estimate cannibalization of audiences if a title is available on multiple services. They can also use this information to determine how much to spend on content. Using Parrot Analytics' content valuation system, executives can quantify the platform-specific marginal revenue contribution of a title and its ability to drive engagement across the rest of the catalog. Through an analysis of audience demand and the top 10 global markets for "Hard Knocks," executives may find that this TV series outperforms the demand of the average TV show across each market, indicating a potential global demand that could drive acquisition decisions.
In addition to content acquisition decisions, demand data can inform content distribution decisions. Travelability and global demand data can help executives determine which platforms they should target for distribution. For example, "Hard Knocks" had 36% of the demand in the UK that it had in the US, which could inform the decision of whether or not to distribute the show in that market.
Finally, demand data can inform programming decisions. By analyzing shows that fans of "Hard Knocks" also like, executives can identify opportunities for content expansion, collaborations with production companies or talent agencies, or spin-offs of the original series. Additionally, executives can use this information to inform decisions about pre-release marketing, pricing strategy, and promotional campaigns.
In conclusion, executives can use demand data to make more informed content decisions, regardless of their position in the entertainment industry. By incorporating audience demand data into their strategic decision-making processes, they can gain a competitive edge, increase their understanding of their audiences, and ultimately maximize audience engagement and revenue potential.
Hard Knocks's travelability to the United Kingdom in the last 30 days is 40%, which means that the audience demand for Hard Knocks is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Hard Knocks travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Hard Knocks), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Hard Knocks is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hard Knocks, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Extreme Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:05 p.m. PST using tv demand metrics from Parrot Analytics for Hard Knocks in the United Kingdom. We provide our partners with deep content expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.