Attention entertainment executives! Are you looking for a way to make more informed content decisions for your platform or network? Parrot Analytics' demand data will help you measure content performance globally, and we will explain how using "Hightown" as an example.
One of the most crucial decisions an executive must make is how much to spend on content. Parrot Analytics' content valuation system is based on global content demand and allows executives to calculate the contribution of any title. For instance, should you acquire "Hightown" for your platform or network?
Demand data can help you identify which series will be most profitable while mitigating churn. You can use demand for a series to estimate its ability to generate subscriptions; "Hightown" currently has 4.9 times the average demand, indicating that audiences in the United Kingdom are highly engaged with the show.
Demand data can also inform decisions concerning supply and demand. By tracking "Hightown's" popularity in the United Kingdom, you can then evaluate the opportunity to acquire or produce similar content to satisfy the existing audience while also attracting new subscribers.
The demand for "Hightown" in United Kingdom increased by 15.5% during February 2024. By analyzing Parrot Analytics' demand data, you can obtain actionable insights on how to improve "Hightown" in-demand globally. You can also adjust your marketing strategy ahead of the premiere and optimize release strategies based on the demand data.
Parrot Analytics' demand data can quantify the platform-specific marginal revenue contribution, allowing you to evaluate both the benefits and drawbacks of purchasing or producing a specific title. "Hightown" ranks solidly in the 96.5th percentile of the drama genre in February 2024, indicating higher demand than 96.5% of all drama titles in the United Kingdom.
You can also use Parrot Analytics' demand data to map local whitespaces and discover which genres are resonating most with the local audience. While "Hightown" exhibits spin-off potential and good travelability, it's interesting to note that the demand for "Hightown" in the United Kingdom was 34% of the demand in its country of origin, the United States.
Finally, executives can use demand data to track a series' longevity, momentum, and reach. The momentum for "Hightown" over the last 30 days is outstanding, and the reach of the series is also good. By understanding these metrics, executives can make more informed decisions when it comes to acquisitions, distribution, and program scheduling.
In conclusion, by examining the demand data for "Hightown" in February 2024, you can learn a great deal about the performance of the series in the United Kingdom and in other countries worldwide. The insights obtained from Parrot Analytics' demand data can inform your strategic decision making process in content, programming, distribution, and acquisition. You can calculate the ROI a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions and mitigate churn, and discover new opportunity markets for content distribution.
