As a TV executive, you can leverage demand data to make more informed decisions about content acquisitions, distribution, programming, and content valuation. Let's take a look at how demand data for "In The Long Run" for the month of February 2024 in the United Kingdom can inform your decision-making process:
1. Content Valuation: Parrot Analytics' content valuation system is based on demand data, revealing the dollar value contribution of any title to any platform in any region. By analyzing demand data for "In The Long Run," you can determine how much the series is worth and its ability to drive subscriptions and mitigate churn.
2. Content Acquisitions: Demand data can help you determine which shows to acquire to keep your current audience happy and grow your subscriber base. By analyzing which shows fans of "In The Long Run" also like, such as "The Simpsons" and "Riverdale," you can identify potential acquisition targets that will resonate with your audience.
3. Programming Decisions: Demand data can inform your programming decisions by uncovering insights into what genres are resonating most with your current audience. For example, "In The Long Run" ranks at the 91.6th percentile for comedy shows in February in the United Kingdom, indicating high demand for the genre.
4. Distribution Decisions: By mapping out local white spaces, you can see which platforms you should target for distribution of your content. Since "In The Long Run" is performing well in the United Kingdom, it could be a strategic asset for a streaming platform looking to appeal to the British market.
5. Audience Insights: Demand data powers affinity analysis, allowing you to identify which TV shows will help you acquire or retain subscribers. By examining the top 10 global markets where "In The Long Run" is most in-demand over the last 30 days, you can tailor your marketing campaigns to reach the right audiences and optimize your reach.
In conclusion, using demand data like that for "In The Long Run" can help you make data-informed decisions across all areas of your business as a TV executive. Content valuation, acquisitions, programming, and distribution decisions can all benefit from the insights into audience demand that demand data provides.
