As an entertainment executive, you can leverage demand data to get more insights into your content and make more informed distribution and acquisition decisions. The analysis for "Judge Judy" for the month of October 2023 in the United Kingdom showcases how demand data can be used to understand a TV series' performance and franchise potential.
Firstly, content valuation that uses demand data can help answer how much a series is worth and the value of a content library to a platform over time. In this case, demand for "Judge Judy" is good as it has 3.9 times the audience demand of the average TV show in the United Kingdom over the last 30 days. Only 8.6% of all TV shows have this level of demand. This information can help you understand the value of "Judge Judy" to any streaming platform or linear network in the UK.
Demand data also enables you to value content, which means you can determine how much to spend on content. Using Parrot Analytics' content valuation system is based on demand data, and you can reveal the dollar value contribution of any title to any platform in any region. For instance, you can calculate the ROI "Judge Judy" brings to a specific platform and assess its ability to drive subscriptions and mitigate churn.
You can also leverage data to make programming decisions on content acquisition, especially in identifying in-demand titles. In October, audience demand for "Judge Judy" increased by 65.5% in the United Kingdom. By examining the top 10 global markets where "Judge Judy" is most in-demand over the last 30 days, you can get insights into what types of content exhibit opportunities to acquire or produce. Other shows recommended for "Judge Judy" fans like "Call The Midwife" can be good acquisitions for the platform.
Demand data can help executives in content distribution, particularly in mapping local whitespaces, determining optimal release strategies and pricing, competitive benchmarking, and informing pre-release marketing. For "Judge Judy," we note that demand for the show spiked in late October 2023 for the United Kingdom, providing insight into the show's release strategy and potential marketing opportunities. Additionally, the Parrot Pulse for "Judge Judy" provides an independent measure of its global performance across six dimensions, including reach, momentum, and longevity. These measurements are essential in deciding the distribution of "Judge Judy" to different platforms and linear networks.
In conclusion, leveraging demand data is crucial for making informed decisions as an entertainment executive. In the case of "Judge Judy," demand data can help executives in content valuation, acquisition, distribution, programming, and marketing decisions. It's important to note that Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title globally, so making informed decisions about what to produce, acquire, and distribute is essential for success in the entertainment industry.
