Entertainment executives can make use of the insights provided by demand data to help them make more informed content decisions for their OTT platform or pay TV network.
Understanding audience demand for a particular title is a critical factor in content valuation. For instance, based on the demand data available for "Judge Judy," it is clear that the show has a particularly high level of audience demand in the United Kingdom. This high demand can help TV executives to understand how valuable the series is and guide them in terms of how much they should be willing to spend on content acquisition in the future.
Based on the data available on "Judge Judy," executives could use demand metrics to inform programming decisions by examining the demand trends for the show. For example, it is evident that the audience demand for "Judge Judy" decreased by 35.1% during January in the UK - this information could lead executives to reconsider their strategies for the show in this region and explore why the show's popularity is on the decline.
Demand data similarly helps TV executives to make informed distribution decisions when considering where to place content. For instance, based on the insights provided by audience demand data, executives can choose to target platforms with a higher likelihood of a show's success. Additionally, data on which regions are showing more significant levels of demand for a particular title could help networks target their international expansion efforts to the markets where they can get the most traction and demand.
Demand data can also assist entertainment talent agencies in making informed decisions about which actors or directors to partner with to expand their audience for a particular TV show. The data on "Judge Judy" presented shows elements that other titles’ fans like, which can guide executives and help them select the best creative talent for future projects.
Finally, demand data can help TV executives optimize marketing campaigns to promote their content successfully. By looking at behavior data, networks can understand which elements of existing content audiences like the most and use this knowledge to optimize upcoming productions' chances for success.
Overall, the data available on "Judge Judy" shows how powerful audience demand data analysis can be. By examining elements like demand spikes, seasonality, global reach and rankings, audience taste clusters, and more, executives from across the TV industry can use the insights provided to make more informed decisions when it comes to content acquisition, programming, distribution, and marketing.
