Demand data can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. For instance, let's take the example of "Last Man Standing" which is a popular family TV series in the United Kingdom. According to the Parrot Analytics demand data, the show's audience demand in the United Kingdom has been good in the last 30 days, with a 4.8 times greater demand than the average show. This data can help streaming platforms, TV programming executives, and content financiers understand the show's impact on their business decisions.
Demand data helps in content valuation, and estimation of the amount to spend on a specific content. Parrot Analytics content valuation system uses demand data and supply to determine the dollar value contribution of any title in any region. By following this process, executives can understand how much a show is worth, what its baseline value is, and what its performance and ROI will be for a given platform.
Demand data also helps in competitive benchmarking, enabling executives to understand the strengths and weaknesses of a show compared to other titles available in the market. The data can also be used for local market analysis to understand the most popular genres in a specific region.
Another valuable use of demand data is franchiseability, which determines the potential of a show to create spin-offs or appeal to a fan base in different content or format. Demand data helps to determine if a show has the potential for longevity and can hold well in maintaining audience demand over time.
Furthermore, data can inform a pre-release marketing strategy to optimize marketing campaigns for an upcoming season or premiere. By analyzing audience demand, it is possible to evaluate the likely effectiveness of a marketing campaign.
Lastly, demand data can aid in programming decisions to understand the best strategies for the release of new content, optimal pricing, and the best-fit platforms that will perform well based on the show's affinity analysis.
Using the example of "Last Man Standing," executives can analyze the show's demand performance, compare its performance from the past, and understand how that demand translates globally and in local markets. In conclusion, utilizing the demand data provided by companies like Parrot Analytics helps entertainment executives make more informed decisions that are data-driven using tangible and useful metrics.
