The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is vital to make informed decisions that will drive revenue and increase audience engagement. One way to do this is by leveraging demand data provided by Parrot Analytics. As an example, we can explore the case of "Last Man Standing" in the United Kingdom during March 2024.
Firstly, we can use demand data to evaluate the popularity of "Last Man Standing." With 2.2 times the audience demand of the average TV show in the United Kingdom for the last 30 days and an increasing demand trend, we can conclude that demand for the show is good. Additionally, "Last Man Standing" currently ranks at the 92.7th percentile in the family genre, indicating higher demand than the majority of all family titles in the United Kingdom. This demonstrates the value of "Last Man Standing" as a strong content asset with a loyal fan base.
Furthermore, demand data can provide insights on the potential audience size of "Last Man Standing." By examining the top 10 global markets where the show is most in-demand, we can analyze the market-specific appeal of the show and determine which markets may offer untapped demand for the series. For instance, we can identify the United States and Canada as the top two markets for the show, based on their "outstanding" audience demand. Norway, Germany, Slovenia, France, the Netherlands, Denmark, and Switzerland were also identified as markets where demand for the show is good to outstanding. By focusing on distributing, promoting, and marketing the show specifically in these regions, executives can leverage audience demand to increase the awareness and popularity of "Last Man Standing."
Moreover, demand data can reveal insights into the show's potential for franchising or producing spin-offs. According to the Parrot Pulse, franchisability, or spin-off potential, for "Last Man Standing" is good, indicating potential for future spin-offs or franchise extensions. By leveraging this data, executives can evaluate the viability of creating spin-off projects or franchising opportunities to increase the show's visibility and revenue streams.
Finally, demand data can aid in making strategic programming decisions concerning the show's global performance across six dimensions, travelability, longevity, momentum, franchisability, and reach. The longevity of "Last Man Standing" is outstanding, which denotes that audience demand has been sustained over time. Additionally, the show's momentum is good, indicating a steady pace of growth. The reach of the show is outstanding, demonstrating that a significant number of people are currently expressing demand for it. By leveraging demand data, executives can make informed decisions about programming and distribution strategies that aim to maximize the show's global performance across these dimensions.
In conclusion, demand data can provide valuable insights into "Last Man Standing's" popularity and its potential for future success across various markets. By analyzing data related to the show's rank, audience demand, potential for franchising, and performance across six dimensions, entertainment executives can make informed decisions regarding content investment, acquisition, distribution, and programming strategies. Ultimately, leveraging demand data to make informed decisions can help executives drive revenue and increase audience engagement.
Last Man Standing's travelability to the United Kingdom in the last 30 days is 18%, which means that the audience demand for Last Man Standing is 18% of the demand in its country of origin, United States. Click through to another market to discover how well Last Man Standing travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Last Man Standing is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Last Man Standing, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for Last Man Standing in the United Kingdom. We provide our partners with essential OTT expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.