As an entertainment executive, you can utilize demand data to make informed content decisions concerning your TV series. Demand data can help you assess the value of your content, and use economic valuation to see how much a title can contribute to any given platform, in any region. With accurate and up-to-date demand data, you can make content marketing and production decisions based on which types of content exhibit opportunities for acquisition or production, and it can help you figure out which titles to invest in to keep your current audience happy, and which ones will attract new subscribers to your SVOD service. Below are a few ways demand data can be used to make informed decisions, assuming Man Vs Wild's performance data for December 2023 in the UK.
1. Content Valuation: Demand data can help you effectively calculate the ROI a specific title will bring to any platform. This can help you assess a TV series' ability to drive subscriptions, and mitigate churn, and estimate the value of exclusivity, among other things. Comparing the performance of Man Vs. Wild on a 1 year rolling basis vs the last 30 days shows a recent spike in its popularity, indicating increased demand and interest.
2. Optimal Release Strategy: By examining in-demand data for Man Vs. Wild, entertainment executives can identify a significant spike in demand at the end of December 2023 for the United Kingdom. The data can be used to help plan the right release strategy that will maximize the show's impact on release. You can also use the data to determine the best pricing strategy for the show.
3. Subscriber Retention and Acquisition: Demand data can help you decide which titles to buy if you want to keep your existing audience happy and which ones to purchase to attract new subscribers. By analyzing the top 10 global markets where Man Vs. Wild is most in-demand, you will see that the TV series outperforms the demand of the average TV show (1x) in each market, especially in China, where demand is high.
4. Content Discovery and Recommendation: By analyzing the audience's demand for Man Vs. Wild in the documentary genre, you can discover what genres are resonating with the audience the most and focus on producing similar content to attract them. Furthermore, the data will help ensure that Man Vs. Wild is being shown to the right audiences on your platform.
5. Affinity Analysis: Demand data can be used to assess Man Vs. Wild's ability to partner with the best brand and expand its audience, among other valuable partnerships that could improve the show's reach.
In conclusion, entertainment executives have many data options to consider when making important business decisions. As in the Man Vs Wild case study context above, demand data is especially important to assess the value of content and how it contributes economically to a platform, region, or audience to inform decisions about content acquisition, programming, or distribution. Whether it is deciding which talent to use, how to optimize partnerships, or choosing the right price point, demand data can help steer you in the right direction.
