For entertainment executives looking to make more informed content, acquisition, distribution or programming decisions, understanding audience demand is crucial, as it provides insight into how popular their content is in comparison to the market average and how it has performed over time. By leveraging Parrot Analytics’ demand measurement system, entertainment executives can better understand their content value, assess acquisition opportunities, identify market trends and optimize promotional campaigns.
Based on the analysis of “Mr. Bean: The Animated Series”, we can see that the show is popular in the United Kingdom, with 5.1 times the audience demand of the average show in the country in the last 30 days. This information can help broadcasters or SVOD platforms in the UK assign a value to the show and determine how much they are willing to pay for its distribution rights. By comparing the audience demand of “Mr. Bean: The Animated Series” to other comedy titles in the country, executives can see that the show ranks at the 96.8th percentile, meaning that it is performing above almost all other comedy titles in the UK. Executives can also look at the show’s performance over time, and see that although its demand has been decreasing recently, its longevity is still outstanding, suggesting that it may still be worth investing in.
By examining the top 10 global markets where “Mr. Bean: The Animated Series” is most in-demand over the last 30 days, executives can identify which markets offer the most opportunities for content monetization and expansion. For example, “Mr. Bean: The Animated Series” has its greatest audience demand in the United States, followed by Lebanon, Jordan, Iraq, the UK, India, Oman, Pakistan and South Africa. This information could help executives when considering potential distribution opportunities or when looking for new content to acquire.
Analysing the Parrot Pulse for "Mr. Bean: The Animated Series" provides information on the show's global performance across six categories - audience demand, travelability, momentum, longevity, franchisability and reach. This information could help executives assess how suitable the show is for global distribution, licensing or franchising opportunities such as merchandise deals. For example, the show's travelability score is outstanding, indicating that it has high international demand relative to its home market and could have value in licensing opportunities abroad.
Demand data can also be used to identify trends in viewing habits and to inform programming decisions. For example, executives can explore the shows that are most commonly enjoyed by fans of “Mr. Bean: The Animated Series” and identify potential content opportunities in similar genres. In addition, analysis of the show’s momentum, which measures the pace of growth, could help studios and content distributors better understand how to best promote the show and engage viewers.
Overall, the analysis of “Mr. Bean: The Animated Series” highlights how entertainment executives can benefit from a detailed understanding of audience demand. This information can be used to more accurately assess the value of their content, identify new opportunities for distribution and programming or to understand the trends in viewer habits. By leveraging Parrot Analytics’ data-driven metrics, content executives can make more informed decisions that are more closely aligned with both their strategic objectives and the needs of their audience.
