As entertainment executives, it is important to make informed decisions when it comes to content, acquisition, distribution, and programming. Parrot Analytics' demand data can be of great help in making these decisions. Taking the example of "Mr. Bean: The Animated Series" in the United Kingdom in February 2024, there are several insights that executives can gain using our data.
Firstly, demand data can be used for content valuation. We can see that "Mr. Bean: The Animated Series" has outstanding demand in the United Kingdom, with 8.4 times the audience demand of the average show. This means that the show is more valuable than average, and can be used to determine how much to spend on content. Our content valuation system can reveal the dollar value contribution of any title to any platform in any region, helping executives estimate the ROI a specific title will bring for any given platform.
Secondly, demand data can inform acquisition decisions. Looking at the top 10 global markets, "Mr. Bean: The Animated Series" outperforms the demand of the average TV show in each of these markets, indicating that it would be a good acquisition choice for any platform looking to attract audiences in these markets.
Thirdly, demand data can be used for programming decisions. We can see that "Mr. Bean: The Animated Series" ranks at the 98.7th percentile in the family genre in February, meaning that it has higher demand than 98.7% of all family titles in the United Kingdom. Additionally, we can see that the show's demand spiked in late February 2024 for the United Kingdom. This information can be used to decide when to schedule the show for maximum impact.
Fourthly, demand data can inform distribution decisions. By examining the top 10 global markets where "Mr. Bean: The Animated Series" is most in-demand, executives can decide which platforms and markets to target for distribution and promotion of the show.
Finally, demand data can be used to uncover audience preferences and market trends. By looking at other shows that fans of "Mr. Bean: The Animated Series" also like, executives can gain insight into what types of content are popular with their audience. This can be used for scalable concept testing, identifying under-monetized titles, or finding new opportunity markets for content distribution.
Overall, demand data from Parrot Analytics can be a valuable asset for entertainment executives in making more informed decisions about content, acquisition, distribution, and programming. As demonstrated by the example of "Mr. Bean: The Animated Series", insights gained from demand data can help to maximize the value, reach, and impact of any title.
