As an entertainment executive, you can leverage demand data to gain insights into the performance of various TV shows, such as "Mrs. Brown's Boys." Analyzing the performance of this show in October 2023 in the United Kingdom, we can deduce how demand data can be utilized to make informed content acquisition, distribution, and programming decisions.
Using demand data, you can calculate the dollar value contribution of "Mrs. Brown's Boys" to any platform in any region. Content valuation is essential to determine how much to spend on a show. Parrot Analytics' content valuation system uses demand data to estimate the value of a show. By applying content valuation to "Mrs. Brown's Boys," entertainment executives can determine the true worth of this show and decide whether it's worth continued investment.
Moreover, demand data enables valuing intellectual property (IP) globally, identifying which content is most popular in various markets worldwide. The analysis reveals that "Mrs. Brown's Boys" has good overall audience demand with a travelability score of okay, meaning the show has good international demand relative to its home market. The longevity of the show is okay, indicating the audience's demand is maintained over time. The momentum (pace of growth) is okay, and the show's reach (the number of people expressing demand for the show) is also okay.
Executives can also use demand data to make decisions about supply and demand, identifying opportunities to acquire or produce specific content. By examining audience demand for "Mrs. Brown's Boys," we can ascertain that demand spiked in late October 2023 globally. This data indicates that the interest in the show's content is still high, making it a good opportunity for acquisition or production on various platforms.
Executive producers can leverage demand data to determine the best release strategy and pricing for a show. Demand data can be analyzed to optimize marketing campaigns before the show's premiere for maximum reach and impact. By analyzing audience demand data, entertainment executives can determine which elements of the existing show viewers like the most and effectively optimize an upcoming production for success.
Additionally, demand data can inform the platform and network best fit for distribution of a particular show. Executives can identify which platforms are the best targets for a distinct content niche to maximize audience engagement and retention.
In conclusion, the analysis of "Mrs. Brown's Boys" in October 2023 in the United Kingdom highlights how demand data can be utilized to inform strategic decision-making across the entertainment industry. The data empowers entertainment executives to make more informed and targeted content acquisition, distribution, and programming decisions to optimize audience engagement, retention, and growth. Finally, evaluating the value of content using demand data helps shape informed content valuation decisions, making it a vital tool in content finance and investment decision-making.
