As an entertainment executive, you are likely always looking for ways to get more information about the performance of your content portfolio so that you can make better decisions. One of the most effective ways to do this is by using Parrot Analytics demand data. Our analysis of "Naruto" for the month of February 2024 in the United Kingdom offers a great example of how this data can be used to help you make more informed content decisions.
Content Valuation and Acquisition Decisions:
- How much is my show worth? By using demand data, you can calculate the dollar value contribution of any title, to any platform, in any region. "Naruto" has 8.8 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating outstanding demand. This can help in content valuation decisions.
- Demand data can help you determine how much to spend on content as it reveals the dollar value contribution of any title, to any platform, in any region. Using "Naruto" as an example, its peak demand was 11.4 times the average over the course of the entire year, and it peaked at 10.1 times the average in the last 30 days. This indicates that the show has undergone increased popularity and could be an acquisition target.
- By understanding which shows "Naruto" fans also like it is possible to decide what types of shows to acquire. According to our data, fans of "Naruto" also like "Game Of Thrones" and "X-men Evolution".
Distribution and Programming Decisions:
- Demand data can be used to inform scalable concept testing. By studying what elements of existing content fans like the most, the upcoming production can be optimized for success.
- Parrot Pulse provides an independent measure of "Naruto" global performance across six dimensions. The third dimension is longevity, which measures how well audience demand is maintained over time. For "Naruto" this is exceptional suggesting that it should be made available for distribution and should remain in a network's programming for a longer time.
- Demand data powers affinity analysis, which tells you which talent or brand to partner with to expand your audience. According to our data, more people who watch "Naruto" also like "Anne Rice's Mayfair Witches".
Content programming and decisions can be guided by demand data:
- Demand data can answer the question of what genres are resonating most with your current audience and what genres should you focus on to attract new subscribers to your SVOD service. According to the analysis, "Naruto" is at the 98.3th percentile in the comedy genre in February in the UK. This demonstrates the high potential demand for humor-themed content on the platform.
- Additionally, the streaming service can make better programming decisions by understanding if the show has peaked or if its performance is still growing. For "Naruto," although its peak demand was 11.4 times the average over the course of the entire year, it peaked at 10.1 times the average in the last 30 days, indicating a trend of growth in popularity.
- Understanding the geographical locations where the show is most in-demand can also inform programming or distribution decisions. According to our insight, the top global market for "Naruto" is the United States, followed by Brazil, Japan, France, Indonesia, Mexico, Philippines, Russia, and Canada.
- By understanding the reach and importance of the show, and how it is part of the cultural Zeitgeist, you can determine marketing strategies that can promote it. The momentum of "Naruto" has been exceptional as well as its reach, indicating that the show is part of the cultural zeitgeist.
- By comparing the performance of "Naruto" on a rolling year basis versus the last 30 days, it is possible to analyze the show's trends ahead of time and make more informed decisions for its programming.
As you can see, demand data is an important tool that entertainment executives can use to make more informed content decisions, acquisition decisions, and programming decisions. By using demand data, it is possible to quantify a show's value, assess its international appeal and how it drives audience engagement. Furthermore, it enables you to optimize your content distribution strategy on different platforms and maximize future content investments.
