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Naruto: Shippuden Demand Data Analysis: Insights for TV Executives' Decision-making Process

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Parrot Analytics Insights - December 2023

If you are a TV executive considering acquiring or distributing "Naruto: Shippuden", the demand data can help you make informed content decisions. By analyzing the demand data, you can gain insights into the popularity of the show, the type of audience that is watching it, the show's longevity, and the show's standing in different global markets.

The demand for "Naruto: Shippuden" is exceptional in leading markets like the United States, Brazil, India, Japan, Canada, Germany, France and worldwide. It is outperforming the average TV show in each market, and it's considered highly popular by its fans. Such data helps in content valuation analysis and provides a detailed estimation of the dollar value the show has in the current market, which is crucial information for investors.

The show's demand has been reducing recently in the UK and has dropped in its rank by 216 spots, which should be considered when making programming decisions. However, the audience demand is still high, as the show has 4.2 times the audience demand of the average TV show in the UK. With the decrease in demand, one may analyze the upcoming production or any promotional campaign to boost the audience's engagement to revitalize its viewership and stop the decline.

The demand for "Naruto: Shippuden" in the drama genre is higher than 96.1% of all drama titles in the UK, which means that it is more in-demand than most other drama series. On the other hand, the show can be aimed towards viewers who are fans of Japanese anime. This information could help talent agencies to find new talent, who can leverage the already established marketability for the show, making sure it continues to grow and thus gain newer audiences.

The demand spike that occurred in mid-December 2023 should be analyzed and considered while making future programming decisions, and could inform the decision-making process of which shows should be scheduled during that period. The study of spikes and ebbs in demand will help make better programming decisions and create a better programming mix to support the channel's performance, which is fundamental in ensuring subscription growth and reducing churn.

The Parrot Pulse for "Naruto: Shippuden" shows that its travelability is good and its reach is outstanding. This means the show already has an international audience and can be readily aired or distributed in countries outside its home market. This information can help content distributors find new markets globally that they can tap into and exploring new avenues for production and distribution can have massive pay-offs in the future.

Finally, by looking at the show's 4.9% increase in peak demand in the last 30 days, it is apparent that the show's popularity is growing, making it a good prospect for investment due to the flagship franchise potential. The show is a unique opportunity for linear channels, as well as for pay-TV networks or SVOD platforms, planning their expansion globally, to see the commercial value of content offered to their viewers.

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