The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Streaming platforms, SVOD platforms, TV networks, and production companies can benefit from Parrot Analytics' demand data insights to make informed content, distribution, and programming decisions. One way to leverage demand data is through content valuation to determine a title's worth and potential resource allocation. Here is how the March 2024 UK performance of "Naruto: Shippuden" for instance, can be used to make informed decisions.
Firstly, content valuation can be based on demand data to determine a title's economic worth. Parrot Analytics' content valuation system using demand data calculates how much a title will contribute to any platform, in any region, and reveals its dollar value contribution. Platforms and content financiers can use this information for deciding how much to spend on content. The 4.8 times demand of "Naruto: Shippuden" in March in the UK provides a baseline value for the title.
Secondly, using a demand data-driven strategy, platforms can determine which titles to buy based on audience retention, acquisition, and profitability. Since "Naruto: Shippuden" ranks in the 96.4th percentile in the comedy genre for March in the UK, platforms can explore comedy titles with similar demand properties for acquisitions or programming decisions. The insight that fans of "Naruto: Shippuden" also like "Bob's Burgers" and "Family Guy" can also provide a clue on which comedy series to focus on to retain or acquire audiences.
Thirdly, the travelability dimension highlights the international appeal of a title. "Naruto: Shippuden" scored an outstanding 78% of its demand in its home country Japan, indicating that it has a high international demand, making it a fitting addition to streaming platforms' international libraries. A travelability-focused decision based on demand data will decrease time and resources required to develop and promote content that will resonate with international audiences.
Fourthly, the pulse dimension provides a comprehensive assessment of a title's performance, indicating its momentum, longevity, franchisability, and reach. The good performance of "Naruto: Shippuden" indicates that the series is doing well on a rolling-year basis these past years except for an increase in popularity in the last 30 days. The outstanding pulse score also reveals that the show has a lot of potential regarding spin-offs, as well as both new and existing audience engagement.
Finally, the insight that "Naruto: Shippuden" is most in-demand globally in the United States, followed by Brazil, presents excellent opportunities for the show and its licensors to expand its distribution rights in those markets. From that insight, decision-makers can decide where to increase marketing and promotional activities to optimize revenue generation.
In conclusion, Parrot Analytics' demand data provides insightful recommendations for executive decision-making processes in content valuation, distribution, and programming. By using data-driven decisions, players in the industry can achieve a competitive edge and invest in popular titles with a high ROI, cater to their target audience's taste, and optimize revenue generation.
Naruto: Shippuden (ナルト 疾風伝)'s travelability to the United Kingdom in the last 30 days is 70%, which means that the audience demand for Naruto: Shippuden (ナルト 疾風伝) is 70% of the demand in its country of origin, Japan. Click through to another market to discover how well Naruto: Shippuden (ナルト 疾風伝) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Naruto: Shippuden (ナルト 疾風伝) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Naruto: Shippuden (ナルト 疾風伝), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using global television demand analytics from Parrot Analytics for Naruto: Shippuden (ナルト 疾風伝) in the United Kingdom. We provide our partners with meaningful entertainment industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.