The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives in the entertainment industry require detailed and accurate data to make informed decisions about content acquisition, production, distribution, and strategy. This is where demand data comes in. Let us take the example of the popular TV show "Naruto: Shippuden" in Australia in March 2024 to understand how demand data can be applied to make these decisions.
Firstly, content valuation can be based on demand data. The Parrot Analytics content valuation system uses global content demand and supply to reveal the dollar value contribution of any title, to any platform, in any region. Using this system, executives can determine the ROI a specific title will bring to a given platform, calculate the value of exclusivity, and assess a TV series' ability to drive subscriptions and mitigate churn.
In the case of "Naruto: Shippuden", executives can use demand data to understand how popular the show is relative to the market average, how it has been performing in the last 30 days compared to the last 90 days, and how much of an increase in popularity it has experienced recently. They can also use this data to explore its peak rank, genre rank percentile and audience demand across different regions.
Demand data can also help executives make informed content acquisition and distribution decisions. They can use it to measure what titles or types of content exhibit opportunities to acquire or produce, maximizing future content investments. For example, they can use demand data to compare "Naruto: Shippuden" against other titles available in the market and map local whitespaces, among other things, to identify which platforms to target for distribution.
The data can also help content executives make programming decisions. For instance, they can analyze the show's momentum, which is the pace of growth, to make better decisions about the show’s pre-release marketing campaign or optimize the release strategy for their content. By examining other shows that fans of "Naruto: Shippuden" tend to like, executives can also identify new programming opportunities or optimize their programming choices for their target audience.
Finally, demand data also informs franchise opportunities. The data can be used to estimate how well IP can create spin-offs and franchises. In the case of "Naruto: Shippuden," its franchise potential is outstanding, and this information can aid executives in considering whether to create spin-offs or franchises that can further monetize the show.
In conclusion, Demand data can be used to make informed decisions about content acquisition, production, and distribution. It can also be used to better understand performance across different windows and help inform new programming opportunities while measuring franchise potential. It is a powerful tool that provides valuable insight into fans' preferences and behaviors. By leveraging demand data, content executives can significantly enhance their decision-making capabilities and stay ahead of their competitors.
Naruto: Shippuden (ナルト 疾風伝)'s travelability to Australia in the last 30 days is 49%, which means that the audience demand for Naruto: Shippuden (ナルト 疾風伝) is 49% of the demand in its country of origin, Japan. Click through to another market to discover how well Naruto: Shippuden (ナルト 疾風伝) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. TV Tokyo, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Naruto: Shippuden (ナルト 疾風伝).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Naruto: Shippuden (ナルト 疾風伝) from partners like TV Tokyo.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Naruto: Shippuden (ナルト 疾風伝)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TV Tokyo to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from TV Tokyo by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Naruto: Shippuden (ナルト 疾風伝). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TV Tokyo to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Naruto: Shippuden (ナルト 疾風伝)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Tokyo by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Naruto: Shippuden (ナルト 疾風伝), including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Naruto: Shippuden (ナルト 疾風伝) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Naruto: Shippuden (ナルト 疾風伝), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using global demand analytics from Parrot Analytics for Naruto: Shippuden (ナルト 疾風伝) in Australia. We provide our partners with valuable subscription-video-on-demand expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.