For executives making content decisions, the demand data for "National Treasure: Edge Of History" in the United Kingdom during December 2023 gives a range of insights that can be useful for making informed decisions. Firstly, with 2.7 times the audience demand of the average show in the United Kingdom, the show's demand is strong. Its demand has also been increasing consistently over the last 90 days, which is another good indication for the show's popularity.
The Parrot Pulse also reveals several factors that suggest solid content valuation for the show. Firstly, the worldwide audience demand across all platforms is outstanding. Secondly, its momentum is strong, which indicates that the show's fans are actively engaging with its content and thereby creating additional engagement opportunities across the catalog. Thirdly, its franchisability potential is good, which indicates an opportunity to capitalize on the show's popularity and build upon it through spin-offs, merchandise, and other brand extensions.
In addition to content valuation data, the show's travelability is also good. This means that the show has international appeal beyond its home market, making it a viable option for acquisition by streaming platforms and linear networks in other countries.
Furthermore, the show's audience demographic is a Hispanic Latina-American lead character named Jess Morales, which could be a valuable opportunity for executives at an OTT platform or entertainment talent agency looking to promote diverse stories and perspectives.
While the show has seen a significant drop in rank during December, expanding beyond this one indicator reveals that the show still has strong demand compared to other titles in this market, ranking at the 91.4th percentile in the mystery genre in December. Another positive takeaway is that the show's audience is also interested in several titles across the Marvel Cinematic Universe series, which could inform executives looking to acquire or promote superhero content.
The demand data for "National Treasure: Edge Of History" can also be useful for programming and distribution decisions. For instance, examining the top 10 global markets where the show is most in demand can reveal where the show is likely to do well if acquired for international distribution. The Parrot Pulse's statistics on the show's audience reach can also help determine how many people are interested in the show and how to market it for acquisition or promotion.
Overall, demand data is a valuable tool for executives to make informed decisions by assessing a show's popularity and prospects for success in a range of areas including content valuation, travelability, demographics, and programming and distribution decisions.
