As an entertainment executive, you need to make confident decisions about content acquisition, distribution, and programming. You can use demand data to inform and optimize these decisions. Let's take a look at how demand data for "National Treasure: Edge of History" in January 2024 in the United Kingdom can help you make more informed decisions.
Content Valuation:
Demand data reveals the dollar value contribution of any title to any platform in any region. You can use demand data to value "National Treasure: Edge of History" economically and assess its baseline value. By calculating the platform-specific marginal revenue contribution, you can estimate the ROI and determine how much to spend on this content.
Audience/Customer Relationship:
Demand data can help you understand which titles are popular and why. You can use our Parrot Pulse to measure performance across six dimensions, including momentum and reach, to get insights into how well your content is resonating with your target audience. In the case of “National Treasure: Edge of History", the show has been performing well in terms of demand, with a 111.2% increase in January compared to the previous month, indicating a growing audience.
Content Acquisition:
Using demand data, you can analyze what types of content exhibit opportunities to acquire or produce, which is especially important if you want to keep your current audience happy with the titles they love. By examining the top 10 global markets where "National Treasure: Edge Of History" is most in-demand, you can identify new opportunities for content distribution, as well as its potential for acquisition by other platforms and countries.
Content Distribution:
Demand data enables you to find out what genres are resonating most with your current audience and what genres you should focus on to attract new subscribers to your SVOD service. Using demand data, you can map local whitespaces and develop the best release strategies and pricing.
Programming Decisions:
Demand data reveals what your target audience likes the most and who are the rising talents and brands that can expand your audience. With demand data, you can find out how popular a show is relative to the market and what shows are the most popular in your local or any other market in the world. You can also compare a show like "National Treasure: Edge of History" against other titles in the genre to determine its competitive positioning and use that to inform programming decisions.
In conclusion, the demand data of "National Treasure: Edge of History" in January 2024 in the United Kingdom reveals valuable insights that can help you make informed content acquisition, distribution, and programming decisions. By using demand data, you can better understand your target audience and their preferences, estimate the ROI of any title, and maximize the value of the content you create or acquire.
