As a TV executive at an OTT platform or SVOD platform, you can use the demand data for "New Girl" in the United Kingdom over the last 30 days to assess the potential value of acquiring this property or renewing the licensing agreement for this series. By comparing the demand for "New Girl" to the country of its origin, the United States, you can gauge the appetite from international markets. For "New Girl", the UK demand was 42% of the demand in the US. As an SVOD service that is expanding globally or a linear network looking to introduce new content into your programming lineup, this information is pertinent.
For a TV series financing company or entertainment talent agency, the demand data can be used to assess the value of intellectual property's global potential. In the case of "New Girl", the series has a good travelability to it, meaning it has the potential for international success. Additionally, its franchisability is rated as outstanding, indicating that its story could be leveraged for additional revenue streams through spin-off potential. Collaborations with this IP's talent could also expand the audience's reach.
As a TV production company or studio, the demand data for "New Girl" in the UK can help inform programming decisions. By understanding the past success of "New Girl" in the United Kingdom, you can determine how much the audience has invested in and respond to trends, genres, and other market factors.
Content distributors can use the demand data for "New Girl" to identify under-served markets and new opportunities for content distribution. In the case of "New Girl", Brazil had good demand, but it is possible that distributing the show to markets that are demonstrating increased interest can increase its global growth, like a new strategy for the company.
Demand data can also be used by linear networks and pay TV networks to benchmark themselves against competing streaming services. As a linear network or pay TV network, you can determine how popular "New Girl" is with the audience relative to its performance by analyzing data from shows available on the streaming service.
Finally, content valuation can be done by analyzing the demand data for "New Girl." With 7.5 times the audience demand of the average TV show in the United Kingdom for February, "New Girl" has a good demand offering. Additionally, Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of "New Girl" to any platform in any region for any given point in time, for smarter acquisition decisions.
