As a TV executive, you can use demand data to make informed decisions that will lead to better content, distribution, programming, and acquisition decisions. Taking "Newsnight" as an example, we can demonstrate how executives can use demand data to guide their decision-making process.
Content valuation is an essential aspect of decision making, and demand data is a crucial component of content valuation. Through demand data, executives can determine the economic value contribution of any title, to any platform, and any region. So, using demand data, executives can estimate the value of "Newsnight" to the United Kingdom market, another market, or a streaming platform to determine how much to spend on content.
Demand data also helps TV executives make acquisition decisions. By examining data, we can see that audience demand for "Newsnight" has increased by 31.4% in the United Kingdom within November, and the show ranks at the 95.4th percentile in the news genre. Therefore, executives can acquire more content similar to "Newsnight" to cater to the audience's demand.
TV executives can also use demand data to make informed distribution decisions. "Newsnight" performs well in demand in several markets globally, such as the United Kingdom and the United States. Therefore, TV executives can distribute the show within these markets with confidence in its success.
Demand data can also guide programming decisions for executives. As "Newsnight" has only one season with one episode, executives may choose to produce more seasons of the show, following customer demand data. Through demand data analysis, executives can identify which elements of existing content fans appreciate the most to optimize upcoming productions to support the audience's demand.
Finally, we can use demand data to monitor how audiences engage with the show. For example, looking again at the "Newsnight" analysis, we can see that demand spikes occurred within November 2023 in the United Kingdom. This data can help executives monitor the program's momentum and make strategic decisions concerning promotion and marketing campaigns, ensuring a valuable response from audiences.
Therefore, we can conclude that demand data is a valuable tool that TV executives can use to make smarter decisions about content, acquisition, distribution, programming, and more. Demand data on "Newsnight" can help executives evaluate how much the show is worth, how to optimize its release strategy, and how to sustain and increase demand.
