If you are an entertainment executive considering the acquisition, distribution, production, or programming of "Newsnight," demand data can provide you with valuable insights to help you make more informed decisions. Here are some key questions and insights you can glean from the demand data provided in January 2024:
- How popular is "Newsnight" relative to other TV shows in the United Kingdom? "Newsnight" has 3.7 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating that it is performing well. It ranks at the 96.3th percentile in the news genre in the United Kingdom, demonstrating higher demand than 96.3% of all news titles in the country. By examining the show's rank (#434), you can also see that it moved up in its rank by 512 spots during January, which is a significant increase.
- How is "Newsnight" performing over time? Its demand of 2.9 times the average over the last 90 days increased recently to 3.7 times the average over the last 30 days. During January, audience demand for the show increased in the United Kingdom by 24.7%. The show's longevity, which measures how well audience demand is maintained over time, is good, indicating that the show has potential to maintain popularity in the long term. Its momentum, or the pace of growth, is okay, meaning that the show is neither accelerating nor decelerating rapidly in terms of demand.
- In which global markets is "Newsnight" most in-demand? Examining the top 10 global markets where "Newsnight" is most in-demand over the last 30 days, we find that it outperforms the demand of the average TV show in each of these markets. The United Kingdom is "Newsnight"'s number one market globally, with good audience demand of 0.3x. It also has okay demand in the United States, India, Pakistan, Canada, Nigeria, Australia, and the Philippines. By examining this data, entertainment executives can determine where the show is most in-demand and which regions it may be worth focusing on in terms of acquisition or distribution.
- How does "Newsnight" compare to other news titles on the market? By examining "Newsnight"'s percentile rank in the news genre in the United Kingdom, you learn that it has higher demand than 96.3% of all news titles in the country. This data enables entertainment executives to better understand how "Newsnight" is performing relative to its competitors in the news genre and make more informed decisions about programming or production.
- How does "Newsnight" perform across different dimensions (Parrot Pulse)? Parrot Pulse provides an independent measure of "Newsnight"'s global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. "Newsnight" has okay audience demand across all platforms worldwide, good longevity and momentum, good reach (number of people expressing demand), and poor travelability (international demand relative to home market) and franchisability (spin-off potential). By understanding how "Newsnight" performs across these dimensions, entertainment executives can determine the show's strengths and areas for improvement, and can make more informed acquisition or distribution decisions.
Overall, by analyzing the demand data provided, entertainment executives can better understand "Newsnight"'s performance relative to other TV shows on the market and make more informed decisions related to acquisition, distribution, production, and programming. In addition, demand data can be used to help with content valuation and determine how much a particular title or library may be worth to a platform in a specific region or globally.
