Are you an entertainment executive looking to make more informed content, acquisition, distribution, or programming decisions? If so, you can use demand data to support your decision making process. Take the example of "Nikita" for the month of February 2024 in the United Kingdom. By examining audience demand data, Parrot Analytics has been able to provide insights into the performance of the show, which can inform your decision making process.
Firstly, demand for "Nikita" is good, with 4.3 times the audience demand of the average show in the United Kingdom over the last 30 days. This is an important metric for content valuation purposes, as it indicates the dollar value contribution of this title to any platform operating in the United Kingdom market. Furthermore, this show has a higher demand than 96.2% of all drama titles in the country, indicating its potential value for a buyer or distributor.
Secondly, examining the shows fans of "Nikita" also like, such as "Game Of Thrones" and "The Vampire Diaries," can provide insight into the audience that is interested in the show. This information can be useful for acquisition and programming teams.
Thirdly, examining where in the world "Nikita" is in-demand can inform distribution and global SVOD platform expansion decisions. For example, Parrot Analytics found that "Nikita" outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days, with the United States being its number one market. Understanding which markets have the highest demand can inform prioritization of geographic market entry when expanding distribution.
Lastly, examining how "Nikita" maintained audience demand over time and whether it experienced an increase or decrease in popularity can inform programming decisions on whether to continue investing resources in the show or to focus on other titles. For example, over the last 30 days in the United Kingdom, "Nikita" experienced a 20.3% increase in audience demand, indicating its growing popularity. However, this show has already ended, and its potential for future franchisability (spin-off potential) informs business decisions based on monetizing the IP.
In conclusion, demand data can play a critical role in content, acquisition, distribution, or programming decisions that entertainment executives make. By analyzing audience demand for specific shows, executives can gain insights into the value, popularity, audience preferences, and travelability of titles. Such data can inform decision making related to content valuation, acquisition and programming decisions, franchise and spin-off opportunities while uncovering new opportunities for content distribution and marketing options.
