As an executive in the entertainment industry, using demand data from Parrot Analytics can greatly inform your content, acquisition, distribution, and programming decisions. One example is the analysis of "Platinum End" in the United Kingdom for the month of November 2023. This show has an impressive audience demand of 2.0 times the average title in the UK over the last 30 days, and it has been increasing recently.
One way demand data can be used is by leveraging it to value content. You can quantify the value of a specific title to any platform or in any region based on its demand data. With Parrot Analytics' content valuation system, you can calculate the dollar value contribution of a title to any platform, and assess its ability to drive subscriptions, reduce churn, and cannibalization on other services.
Demand data can also help with decisions surrounding programming, acquisition or distribution. For instance, "Platinum End" in the UK had a peak rank of #1261, moving up 626 spots during November and ranking at the 92.5th percentile in the drama genre. This means that this show has higher demand than 92.5% of all drama titles in the United Kingdom. You can use demand data to identify the most popular genres in your local market, map local white spaces, and optimize a release strategy or pricing for a specific title.
Furthermore, demand data can inform your strategy for subscriber acquisition and retention. By analyzing which titles should be acquired or produced to drive subscriber growth or retention, and identifying which existing titles resonate the most with current subscribers, you can make informed content decisions and exceed subscriber expectations. The trend in "Platinum End" for November saw a 36.8% increase in audience demand in the UK, suggesting it is successfully retaining and engaging viewers.
Looking further at "Platinum End," its global performance can be evaluated using the Parrot Pulse, which measures six dimensions. It has good audience demand worldwide and good longevity, meaning its demand has been maintained over time. It also has a good momentum as its pace of growth is increasing. Although its travelability was poor in the UK, indicating lower international demand, its franchisability and reach are comparatively okay. The show's outperformance of the TV show average in the top 10 global markets where it is most in demand also suggests its success.
Finally, comparing "Platinum End" on a 1 year rolling basis with the last 30 days reveals some interesting insights. The show's peak demand was 4.1 times the average over the entire year, but peaked at 3.1 times the average in the last 30 days, which suggests that its popularity is currently increasing. Its average demand over the entire year was 1.6 times the average title, while it was 2.0 times the title average for the past 30 days, suggesting recent growth.
In conclusion, by using demand data like that for "Platinum End," entertainment executives can make strategic decisions informed by data insights. This supports effective content valuation, programming, acquisition and distribution decisions that can engage, retain, and acquire subscribers, while optimizing the ROI of content investments.
