As a TV executive in charge of content valuation or acquisition decisions, there are several insights that can be gleaned from the demand data for "Pretty Little Liars" in the United Kingdom during December 2023.
One of the key benefits of demand data is its ability to provide insights into audience behavior and preferences. For instance, the fact that "Person of Interest", "Game of Thrones", and "The Walking Dead" are among the top 10 shows that fans of "Pretty Little Liars" also like suggests that shows with complex, suspenseful plots are in high demand among United Kingdom audiences.
Similarly, understanding the audience demand for "Pretty Little Liars" can enable content distributors to make more informed decisions regarding international distribution. For example, given that the show's travelability is good and the show outperforms the demand of the average TV show in key markets such as the United States and Germany, a content distributor may consider investing more resources into distributing the show in those markets.
Another key application of demand data is content valuation. In this case, the fact that "Pretty Little Liars" nearly doubled the average demand of TV shows in the United Kingdom over the last 30 days translates to a strong economic valuation for the series. Using Parrot Analytics' content valuation system, a TV executive can assess the dollar value contribution of the show to their platform or network, and potentially estimate its ability to drive subscriptions and reduce churn.
Finally, demand data can also inform programming or release strategies. For instance, by understanding that demand for "Pretty Little Liars" spiked in late December, a programming executive could have strategically planned a marketing campaign to capitalize on this heightened demand leading up to the premiere of new episodes.
In summary, demand data can be a powerful tool for TV executives seeking to make more informed content, acquisition, distribution, or programming decisions. By analyzing the demand for a series like "Pretty Little Liars" in the United Kingdom, executives can gain insights into audience behavior and preferences, estimate content valuations, and identify opportunities to optimize programming or release strategies.
