If you are an entertainment executive looking to make informed acquisition, programming, or content decisions, demand data plays a crucial role in providing real-time insights into audience preferences and engagement. By examining the demand analysis of "Prodigal Son" in the UK, entertainment executives can make data-driven decisions:
1. Content Valuation: Parrot Analytics' content valuation system reveals the dollar value contribution of any title, to any platform, in any region. Demand data in the case of "Prodigal Son" indicates that there is an outstanding and consistent audience demand, indicating high value for the content.
2. Travelability: Understanding the global appeal of content is essential when expanding into new markets. "Prodigal Son" has outstanding travelability, meaning the show has high international appeal. Executives can use this information to invest in expanding the reach of the show in lucrative international markets.
3. Longevity: Executives can assess the longevity of "Prodigal Son" by analyzing its demand trend over the last year and sometimes over the last 30 days. Although the show's overall audience demand has decreased slightly, the trendline indicates that "Prodigal Son" has maintained its outstanding longevity.
4. Momentum: "Prodigal Son" has an outstanding momentum score, which indicates that the show is growing in popularity. Executives can capitalize on this by investing in the show's marketing, expanding its distribution, and negotiating for additional content.
5. Franchisability: Spin-off potential is an important consideration for businesses invested in entertainment content. The outstanding franchisability rating of "Prodigal Son" creates immense possibilities for creating a new franchise or exploring spin-offs of the show.
6. Regionalized Demand: Executives must consider the regionalized demand for "Prodigal Son" to devise strategic distribution plans or acquisition decisions. In the UK, the show has reached peak demand with 8.7 times the average show, indicating its popularity in the region. Executives can leverage this information to drive advertising and marketing in the UK.
7. Market Trending: Executives can consider leading indicators of market trending by analyzing changes in demand over time. The 25.6% increase in demand for "Prodigal Son" in August indicates positive trending for the show's popularity.
In conclusion, entertainment executives can leverage demand data like that of "Prodigal Son" from Parrot Analytics to make informed content, distribution, programming, or acquisition decisions. It is essential to consider the insights gleaned from the demand data to enable strategic decision making on content valuation, international expansion, longevity, momentum, franchisability, and regionalized demand.
