The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are constantly making decisions about content acquisition, distribution, programming, and content valuation. Demand data can provide you with the valuable insights you need to make informed decisions about content. Let's explore how demand data for "Prodigal Son" can be used to make important decisions about content valuation and other decisions related to its popularity in the United Kingdom.
Content Valuation:
Demand data is utilized to conduct a content valuation for "Prodigal Son", providing an economic valuation of the show based on content demand and supply. The Parrot Analytics content valuation system can reveal the dollar value contribution of any title to any platform in any region, and how much of a title's value is driven by demand for one of its stars. By using demand data to calculate the ROI a specific title will bring for any platform, it can be determined how much to spend on content. "Prodigal Son" has a demand of 3.0 times the average show in the United Kingdom over the last 30 days, which should be taken into account when deciding on its value.
Acquisition Decisions:
Using demand data can help content distributors and SVOD platforms make informed decisions about acquiring "Prodigal Son". The show's demand has been increasing recently, and during March, audience demand increased by 2.1% in the United Kingdom. By looking at the top 10 global markets where "Prodigal Son" is most in-demand over the last 30 days, content distributors can determine where to distribute the show. In this case, Russia is "Prodigal Son"'s number one global market, followed by the United States where demand is good.
Programming Decisions:
Demand data can help TV executives make programming decisions regarding "Prodigal Son". Since the show ranks at the 94.2th percentile in the drama genre, in March, it can be a strategic asset for any streaming platform. This information can help executives understand how the show performs as an acquisition-driving or churn-reducing title. Additionally, as "Prodigal Son" has higher demand than 94.2% of all drama titles in the United Kingdom, programming strategies can be adjusted to align with the show's popularity.
Distribution Decisions:
By utilizing demand data, executives can determine which platforms to distribute "Prodigal Son" on. The Parrot Pulse for "Prodigal Son" reveals independent measures of its global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. Travelability is good for "Prodigal Son", indicating that the show has a good international demand relative to its home market. Additionally, the show's worldwide audience demand across all platforms is good, while its reach (the number of people expressing demand for a show) is good.
In conclusion, demand data from Parrot Analytics can be used by entertainment executives to make more informed decisions about content, acquisition, distribution, and programming. The insights generated by demand data can help executives calculate content valuation, identify popular genres, target specific markets, and make strategic decisions regarding a title's worldwide performance. By using demand data for "Prodigal Son," executives can make more informed decisions and understand the show's popularity in the United Kingdom and around the world.
Prodigal Son's travelability to the United Kingdom in the last 30 days is 57%, which means that the audience demand for Prodigal Son is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Prodigal Son travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Prodigal Son is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Prodigal Son, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Prodigal Son in the United Kingdom. We provide our partners with essential television industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.