The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you could use the demand data of "The Mentalist" to make more informed content and acquisition decisions for your platform. Firstly, you can use the content valuation system, based on expert-crafted demand data, to know the economic value of your content. The system enables you to determine the dollar value contribution of any title, to any platform, in any region.
You can also use this data to determine whether to acquire, distribute, or produce the show. The performance in the United Kingdom and across other markets provides vital information on the potential success of the show in a given location. Also, examining the top 10 global markets where "The Mentalist" is most in-demand, you can determine the show's performance relative to the genre average in various regions. For instance, "The Mentalist" is 98.3rd percentile in the comedy genre in the United Kingdom. This allows you to understand which genres resonate most with the current audience and which ones could attract new subscribers to your platform.
With information about the show's travelability - its international demand relative to its home market - you can decide on its suitability for a global audience. You can also examine the show's franchisability (spin-off potential) and reach (the number of people expressing demand for a show) to determine its expansion capability. Knowing such data is essential to creating and expanding the specific type of content expected to attract and retain subscribers on your platform.
You can use the demand information to determine the show's momentum, how fast the show is growing and the show's longevity, how well it has been able to maintain its audience engagement over time, as well as to identify potential new opportunity markets for content distribution. Furthermore, you can use the demand data to identify under-monetized titles and optimize content release strategy to maximize demand and engagement.
Finally, with audience tastes clusters, you can learn more about current viewers of the show and determine the best talent, brands, and TV shows that can help you expand your audience. In conclusion, demand data such as that for The Mentalist can give TV executives insights into content valuation, enabling them to make informed acquisition, distribution, and programming decisions.
The Mentalist's travelability to the United Kingdom in the last 30 days is 61%, which means that the audience demand for The Mentalist is 61% of the demand in its country of origin, United States. Click through to another market to discover how well The Mentalist travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Mentalist is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mentalist, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for The Mentalist in the United Kingdom. We provide our partners with extensive television series capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.