Television executives are constantly seeking insights on how to make more informed programming and content related decisions. One way of doing that is by understanding the show's demand data. The demand for a show like "Real Time With Bill Maher" in the UK has been outstanding and has shown a consistent level of audience demand over time. Here's how demand data informs a TV executive in the following ways:
- Content Valuation: With such a high demand for the show, the TV executive can safely assume that this show is highly valuable in the UK market in terms of content valuation. The parrot analytics content valuation system takes into account global content demand and supply to assess the dollar value contribution of any title to any platform in any region. Hence, using demand data to calculate the value of a show like "Real Time With Bill Maher" can be very beneficial for the TV executive when making strategic decision on content acquisition and distribution.
- Competitive Benchmarking and Acquisition: The TV executive can use the show's demand data to benchmark it against other shows available in the market. The list of the other shows in order of demand that fans of "Real Time With Bill Maher" also like shows the TV executive which shows share similar audience interests. They can use this data to help them make acquisition decisions, knowing what other shows resonate well with "Real Time With Bill Maher" fans.
- Programming Decisions: By examining the worldwide audience demand, the TV executive can better make programming decisions by learning where in the world the show is highly demanded and when the spikes in demand occur. Particularly in January, there was a spike in demand in the UK. The TV executive can use this information to have a targeted marketing campaign around the show to garner even more viewership. The TV executive can also use the global market insights to tailor content to localized markets to maximize the potential of the title in each market.
- Subscriber Retention and Acquisition: The TV executive can assess the value of the show for retention or acquisition of subscribers by analyzing whether or not it will be able to keep its current audience happy or grow its audience by attracting new subscribers. With "Real Time With Bill Maher" trending over the past year and showing increased popularity over the last 30 days, it gives the executive an indication that the show is successful as a subscriber acquisition and retention strategy.
- Audience Insight: The TV executive can use the demand data to quantify audience clusters and answer important questions related to engagement, like how popular is "Real Time With Bill Maher" relative to the market average, which genres resonate the most with the show's audience, and its international appeal among others. By knowing more about the show's audience, the TV executive can be more effective in targeting the right audience and improving the show's overall appeal.
In conclusion, with the help of Parrot Analytics demand data, TV executives can make more informed decisions about their content. By leveraging demand data, executives can effectively examine trends, benchmark against competitors, establish programming, make strategic acquisition and distribution decisions, inform marketing strategies, assess franchise potential, and ensure effective engagement.
