As an entertainment executive, you want to make informed decisions about your content, acquisition, distribution, and programming strategy. Accessing demand data can help you to do that with accuracy. In the case of "Real Time With Bill Maher," a popular talk show in the UK, we can see how powerful demand data is in uncovering insights that can impact content decisions, content valuation, and programming decisions.
Firstly, demand data can let us know just how valuable content is, and in the case of "Real Time With Bill Maher," the show's demand is 12.1 times more significant than the average TV show in the UK. This phenomenal demand highlights the show's worth in the market, and through the use of content valuation systems powered by global content demand, we can even put a dollar value on the show's contribution to the platform.
Demand data can also be used to help you make acquisition decisions. By looking at the top 10 global markets where "Real Time With Bill Maher" is most in-demand, we can see that the show is outperforming the average TV show in every market. Therefore, by acquiring or distributing a show that has high global demand, you can improve the chances of driving acquisition and retention. Content distributors can also leverage demand data to help them understand how well a show is holding up over time, allowing them to make informed decisions about future licensing deals.
Demand data can also be leveraged to help OTT platforms make informed content decisions, such as commissioning a new season. In the case of "Real Time With Bill Maher," we can see that the show's momentum (i.e., the pace of growth) is exceptional. This means that the show is still gaining popularity, and thus, any new seasons commissioned by an OTT platform would likely perform strongly. One could also leverage demand insights to determine optimal release strategies and pricing models that ensure maximum engagement and subscriber acquisition.
Finally, demand data can be used for programming decisions. By looking at the shows that fans of "Real Time With Bill Maher" also like, such as "Jeopardy!", "Shetland", and "Peaky Blinders," we can determine what other shows are in demand, allowing programming executives to package and schedule shows that resonate with current audience taste clusters. Discovery and recommendation engines can be leveraged to serve personalized recommendations to viewers, thereby increasing viewership and time spent on your platform.
In summary, through analyzing the demand data for "Real Time With Bill Maher," we can see just how powerful this data can be in informing content, programming, acquisition, and distribution strategies. By accessing insights that demand data provides, entertainment executives can make more informed decisions that improve their chances of economic success in the industry.
