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Using Demand Data to Make Informed Content Decisions: An Analysis of Rugrats in the UK

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Parrot Analytics Insights - December 2023

As an entertainment executive, you can use the demand data for "Rugrats" for the month of December 2023 in the United Kingdom in several ways to guide your programming and acquisition decisions.

One way to benefit from the demand data is to use it for content valuation. Using demand data, you can calculate the value contribution of "Rugrats" to any platform, in any region. The demand data can help you to assess the show's performance as an acquisition-driving or churn-reducing title, and you can estimate the cannibalization of audiences if the show is available on multiple services. Additionally, you can assess the value of exclusivity and determine how much the show is worth to another streaming platform.

You can also use the demand data to optimize the show's release strategy and pricing. The data can help you to know when to release new episodes, how to price them, and which geographical regions to target for the show's release. Moreover, you can use this data to discover under-monetized titles, find new opportunity markets for content distribution, and show that demand for the show is growing.

The demand data can be used to determine which titles to buy if you want to grow your audience or retain your current subscribers. In the case of "Rugrats," the data reveals that audience demand increased by 49.3% during December in the United Kingdom. Additionally, the data shows that the show moved up in its rank by 3006 spots during December in the United Kingdom. These insights can be used to optimize marketing campaigns around the show and measure its impact on the audience.

Furthermore, you can use the demand data to inform your platform and network fit strategy. The data can help you know which platforms to target for distribution of the content and which content to acquire or produce based on its demand trends. By examining the top 10 global markets where "Rugrats" is most in-demand, you can see that the show outperforms the demand of the average TV show in each of these markets.

Finally, the demand data can be leveraged to evaluate the spin-off potential of the show. The data shows that the show's franchisability is okay, which could prompt you to explore ways to monetize the IP of the show through spin-offs or franchises. 

To summarize, the demand data for "Rugrats" can help entertainment executives make more informed content decisions, valuate content, optimize release strategies and pricing, assess demand trends, develop platform and network fit strategies, and evaluate franchise potential.

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