The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed content, acquisition, distribution, and programming decisions. For instance, you can examine how demand relates to content valuation, which can be essential in determining how much to spend on content. Parrot Analytics content valuation system uses demand data to reveal the monetary value contribution of any title to any platform in any region.
One example of how to use demand data is the analysis of "Rugrats" for the month of March 2024 in the United Kingdom. The show had 3.8 times the audience demand of the average show, which is good. Its rank increased by 158 spots in the United Kingdom during March 2024. The show’s demand has been increasing recently. Therefore, you can use this information to forecast the demand trend for the show and determine if it is worth producing more seasons or distributing it to other countries.
Additionally, "Rugrats" has higher demand than 95.8% of all family titles in the United Kingdom, meaning that it is popular within the family genre. You can use this information to acquire or produce similar content that resonates with the audiences in this genre. Moreover, examining the top 10 global markets where "Rugrats" is most in-demand in the last 30 days reveals new opportunities for distributing the show to other countries where there is less competition within the family genre.
Another way to leverage demand data is by using it to inform scalable concept testing. You can analyze fans’ preferences and likes to develop new content that meets their tastes and attracts more audiences to your platform. For example, "Rugrats" fans also like "Sesame Street," "Spongebob Squarepants," and "Pokémon." You can use this information to acquire or produce similar content and capture the fans of these shows.
In conclusion, demand data is essential for making informed decisions in the entertainment industry. Entertainment executives can use demand data to determine content valuation, identify new markets, and develop new content to capture the audiences' tastes. The analysis of "Rugrats" for the month of March 2024 in the United Kingdom provides a clear example of how demand data can be used to help executives determine content decisions, acquisition, distribution, and programming decisions.
Rugrats's travelability to the United Kingdom in the last 30 days is 27%, which means that the audience demand for Rugrats is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Rugrats travels internationally.
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Acquire the best shows from partners such as Nickelodeon to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Rugrats), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Rugrats is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rugrats, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for Rugrats in the United Kingdom. We provide our partners with extensive television expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.