As an entertainment executive, you can make more informed decisions about your content acquisition, distribution, programming, and content valuation using demand data. With Parrot Analytics, you can analyze the demand data for your content and even assess your competitors' and partners' performance in different markets globally. Based on our analysis of "Shine On Harvey Moon," we will discuss how demand data can be used to make informed content decisions that lead to better ROI and audience engagement.
Content Valuation: One of the key ways demand data can be used is in content valuation. Parrot Analytics content valuation system is powered by global content demand and supply. With "Shine On Harvey Moon," we see that it's performing well in the United Kingdom, where it has 2.1 times the audience demand of the average show over the last 30 days. This indicates that it stands to provide a higher ROI value compared to other average shows.
Acquisition & Distribution: By looking at how "Shine On Harvey Moon" is performing worldwide, you can gauge its appeal in different markets. Based on the top 10 global markets, we find that "Shine On Harvey Moon" outperforms the average TV show in every region. It could be an excellent addition to your content library as an acquisition title or help you strengthen your relationship with a content partner through distribution deals. As for spin-offs or franchisability, the Parrot Pulse measures the show's potential, which for "Shine On Harvey Moon" is not that high. However, if desired, you could use a franchise to further monetize the IP of the show and potentially increase its demand.
Programming: Based on the audience demand we recorded in January 2024, "Shine On Harvey Moon" has a higher demand than 92.9% of all family titles in the United Kingdom. Knowing this, executives could plan to add more family genre content to their library as it has proven to be a popular genre. By analyzing the audience's taste clusters, preference can be made for specific themes and the type of content for a particular audience segment. This can ultimately lead to programming content that resonates with audiences, helps retain subscribers and grows the audience base.
Marketing: With Parrot Analytics demand data, you can optimize your marketing by leveraging affinity analysis and momentum. The latter measures the pace of growth of the show, which is poor in the case of "Shine On Harvey Moon." Examining demand will provide insight into show's momentum ahead of a premiere. This will help you create a targeted marketing campaign to reach the right audience and increase the demand for your show.
Retention & Acquisition: As an executive, you want to keep your current audience happy and, at the same time, grow your audience base. By delving into demand data of your content library at different points in time, you can make informed decisions about which titles are worth investing in to keep your current audience happy and which ones are required to grow your audience base. Based on our analysis of "Shine On Harvey Moon," we noted a 5.8% dip in audience demand in the United Kingdom. As such, we suggest the executives at the platform evaluate the performance of the show and plan a strategy to re-attract the waning audience.
In conclusion, Parrot Analytics' demand data provides precise insight into audience preferences for TV shows. Executives in the TV industry can leverage this data to make informed decisions, be it acquisition, distribution, marketing, programming, or content valuation. With Parrot Analytics, executives can drive ROI and engagement by knowing what content their viewers want.
