The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed content decisions, our demand analysis of "Shine On Harvey Moon" can provide insights into how demand data can help with content valuation, acquisition, distribution, and programming decisions.
Firstly, demand data can help you assess content valuation. By providing an economic valuation system based on global content demand and supply, Parrot Analytics can reveal the dollar value contribution of any title, to any platform, in any region. Our content valuation system can help you answer questions such as "How much is my show worth to another streaming platform?"
Secondly, demand data can help inform acquisition and distribution decisions. By quantifying the platform-specific marginal revenue contribution of a title and how it drives engagement across the rest of the catalog, you can determine how much to spend on content and identify what type(s) of content offer an opportunity to acquire or produce. Additionally, demand data can help identify the most popular genres in your local market or on a global scale, inform release strategies and pricing decisions, and identify new opportunity markets for content distribution.
Thirdly, demand data can inform programming decisions. By leveraging Parrot Analytics' demand data, you can calculate the ROI a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions and mitigate churn, and analyze a show's audience to determine which elements of existing content fans like the most and how an upcoming production can be optimized for success.
In the case of "Shine On Harvey Moon" specifically, our analysis provides information on the show's audience demand, ranking, and performance across different dimensions over the last 30 days. For example, we see that demand for the show has been increasing recently and the show achieved good audience demand in the United Kingdom, its number one market globally. We also see that the show's momentum and franchisability are currently poor, which may inform decisions around whether to pursue spin-offs or franchises of the show.
Overall, demand data can be a valuable tool for entertainment executives to make more informed content decisions, whether the focus is on content valuation, acquisition, distribution, or programming decisions. By leveraging Parrot Analytics' data and insights, executives can gain a more complete picture of their content's performance and the broader market trends driving audience demand.
This is Shine On Harvey Moon's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Shine On Harvey Moon travels internationally.
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Acquire the best shows from partners such as ITV to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Shine On Harvey Moon), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Shine On Harvey Moon is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shine On Harvey Moon, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Shine On Harvey Moon in the United Kingdom. We provide our partners with valuable entertainment industry analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.