Do you want to make informed decisions about your content? Look no further than demand data. Parrot Analytics content valuation system is powered by global content demand and supply, enabling you to make better decisions regarding your content acquisition and distribution by giving you a clearer picture of your audience demand patterns. Let's take an in-depth look at "Sister Wives" in the United Kingdom during February 2024 and explore how demand data can inform your decision-making process.
Content Valuation: Let's start with content valuation as this is a major consideration when deciding what to spend on content. Using demand data, we can reveal the dollar value contribution of any title, to any platform, in any region. For "Sister Wives", we can see that it has had 4.5 times the audience demand of the average show in the United Kingdom over the last 30 days. This tells us that this show is valuable, although compared to its demand of 5.7 times the average over the last 90 days, its popularity is decreasing. You can assess your TV series' ability to drive subscriptions and mitigate churn by using demand data, which can help you to calculate the ROI a specific title will bring for any given platform.
Franchisabily: Spin-offs and franchises can be a great way to further monetize an intellectual property and increase its popularity. According to Parrot Analytics' data, the franchisability (spin-off potential) for "Sister Wives" is okay. Therefore, it might be worth considering whether you can expand this concept further by creating extensions of the original series, such as spin-offs, or pushing into merchandise and licensing opportunities.
Momentum: A show's success can depend on how effectively a marketing campaign is carried out. Parrot Analytics' momentum metric captures the pace of growth, and for "Sister Wives", it is exceptional. If you're planning to promote this show, you can use this information to be more upbeat and positive in your marketing and focus your efforts on capitalizing on this momentum, perhaps with a bold marketing campaign that can grab attention.
Travelability: If you're planning to expand your content's reach to a global audience, you want to make sure that it has an international market appeal. Travelability plays a key role in determining a show's international demand relative to its home market. For "Sister Wives", travelability is okay. Therefore it might be worth keeping in mind that this show may not have the same level of demand in all countries.
Subscriber Acquisition and Retention: This is a significant consideration when deciding which titles to purchase. By using demand data, you can gain insights into what titles keep your current audiences happy and which shows to acquire to attract new subscribers to your platform. For example, fans of "Sister Wives" also like "The Voice (US)", "Dateline NBC", "Bering Sea Gold", "Jersey Shore: Family Vacation", "Customer Wars", "American Monster", "American Dad!", "Interrogation Raw" and "Bob's Burgers". Knowing that these shows have an audience that overlaps with "Sister Wives" can guide you on which shows to acquire to create a more attractive offering for your platform.
In conclusion, demand data can help you make informed content decisions by enabling you to make a better judgment regarding content valuation and acquisition, informing your international travel plans, and improving your promotions. By taking advantage of this powerful resource, you can stay ahead of the competition and make informed strategic plans that help you stay ahead of the competition.
