The outstanding demand for "Star Trek: Lower Decks" in the United Kingdom in October 2023 is very promising for television executives who are looking to make content decisions, determine content valuation, and target new subscribers for their platforms. Here are some ways in which demand data can be leveraged:
- Content Valuation: The demand for "Star Trek: Lower Decks" is 15.1 times the average show in the United Kingdom over the last 30 days, indicating that it has a high dollar value contribution to any platform operating in the UK. Content valuation enables executives to estimate the worth of content libraries, assess a TV series' ability to drive subscriptions, and calculate the ROI that a specific title will bring for any given platform. Knowing how much a show is worth helps executives to make informed content acquisition decisions.
- Programming decisions: "Star Trek: Lower Decks" has higher demand than 99.5% of all comedy titles in the United Kingdom, positioning the show as a strong contender for programming slots for any network or distributer. This level of demand in the United Kingdom coupled with global success suggests that this show has strong international appeal as well. Travelability quantifies the show's international demand relative to its home market, indicating that there are opportunities to target new subscribers overseas. Additionally, understanding the show's momentum helps to optimize marketing and promotional campaigns ahead of the premiere of its next season.
- Understanding audience preferences: By identifying the shows that fans of "Star Trek: Lower Decks" also like, such as "Rick And Morty", executives can gain insight into their target audience's preferences. By understanding what resonates with their target audience, executives can optimize content production and acquisition to increase engagement and attract new subscribers. Audience demand data helps executives to curate content and make more informed decisions.
- Comparison across multiple markets: "Star Trek: Lower Decks" outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days. This indicates the show has a broad appeal, suggesting that it can be used to attract new subscribers across multiple regions.
In conclusion, executives can leverage demand data to make more informed decisions about content acquisition, production and distribution, programming, and marketing for their platforms, networks, or studios. By understanding audience demand for a given show, comparing its performance across multiple markets, understanding audience preferences, and quantifying the show's value, executives get actionable insights to make the best decisions possible. The outstanding demand for "Star Trek: Lower Decks" provides executives with valuable insights into an extremely marketable IP that can be leveraged to increase engagement and attract new subscribers across the globe.
