As an entertainment executive, you can use demand data to inform your content decisions. Let's take a look at "Star Trek: Lower Decks" and examine how demand data can be used to make more informed decisions.
Content Valuation:
The Parrot Analytics content valuation system is designed to reveal the dollar value contribution of any title, to any platform, in any region. In the case of "Star Trek: Lower Decks", we can see demand for this show is outstanding, with 11.8 times the audience demand of the average show in the United Kingdom over the last 30 days. This high demand can significantly contribute to the valuation of the show and influence acquisition decisions.
Acquisition and Programming decisions:
"Star Trek: Lower Decks" is generating outstanding demand across various markets, including the United States, Canada, Netherlands, Germany, Australia, Israel, China, and New Zealand. Entertainment executives can use this information to help them identify new markets to target for distribution and identify the most popular genres in their local markets. As such, it is a show worth considering for acquisition or programming decisions.
Content Expansion:
Demand data can help entertainment executives identify content expansion opportunities for TV shows. In the case of "Star Trek: Lower Decks," analyzing its audience's demand, you can see that fans of the show are also interested in "Star Trek: Picard," "Star Trek: Discovery," and "Star Trek: Prodigy." This information can inform content expansion decisions by producing spin-off series related to the main show of such "Star Trek: Picard" and "Star Trek: Discovery"
Marketing Campaign:
Demand data can be used to launch a more optimized marketing campaign ahead of a premiere. The Parrot Pulse for "Star Trek: Lower Decks" provides an independent measure of its global performance across six dimensions, highlighting areas in which the show performs well. Its momentum is outstanding, and its reach is good. These highlighted areas can be central to marketing campaigns and can help attract a wider audience.
Travelability:
Entertainment executives can use the travelability data to identify content that can perform well globally. In the case of "Star Trek: Lower Decks," the travelability data reveals that the show's international demand is outstanding. As such, entertainment executives could consider investing in content that resonates with global audiences.
In conclusion, the analysis of "Star Trek: Lower Decks" for the month of August 2023 in the United Kingdom illustrates how demand data analysis can help entertainment executives make more informed content, acquisition, programming and distribution decisions. From identifying content expansion opportunities to global content potential, entertainment executives can utilize demand data to gain a competitive edge in the ever-growing entertainment industry.
